Tips from Two Tweeps

How UX Pros Find Value on Twitter

Joshua Ledwell (@jledwell)

Eva Kaniasty (@kaniasty)

Josh

#lazyweb

Eva

Eva

What is Twitter?

unique visitors growing dramatically in 2009

Twitter's Great!

Twitter Sucks

http://xkcd.com/

Twitter cognitive impact

• intermittent variable reward

 • false feeling of human

community • interrupts defeat flow

state

http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html

Kathy Sierra, March 2007

Discuss?

Twitter cognitive impact

Kathy Sierra, August 2008

Finding your own value

• Is Twitter re-wiring our brains? Yes, just like past inventions. • Twitter use must be consciously managed.

 • Do your part to encourage responsible tweeting.

@uxforward

A daily Twitter feed of interesting user experience links

Started late 2008, over 200 followers

Hits and Misses from @uxforward

                                                           Unique                                     Follow /Tweet                                                Clickthru      Mentions       UnfollowLet's stop confusing moms withtech-fearing simpletons                          43                        1                          -1 What it was like to design userinterface at Google                                40                       0                         0 CHI was educational, but in case youneed it in a different context, here'show to call bullshit on a guru                  40                       0                         -12 Adaptive Path's comprehensive listof rapid prototyping tools                        37                        0                          0

10 tips to usable shopping carts             37                        2                            1        

Misses

                                                                Unique                                Follow /Tweet                                                     Clickthru      Mentions     Unfollow90% of being a UX specialist is evangelism. Evangelizing UX across an entire organization, from UXMatters         12                      0                   0 Industry trends in prototyping, using Adobe Fireworks to help                                 14                      0                 0 Feed Me: Motivating Newcomer Contribution in Social Network Sites. (Burke, Marlow & Lento 2009)                     16                      0                  -2 Honda controls robots with thought interface, though "practical uses are still way into the future."                                  16                      0                   0       

The tweet lifecycle

Moments in Time

 

Share

Learn

 

Connect

Fad? Marketers dominate twitter

Source: blog.hubspot.com, March 2009

... And they're not afraid to spam

Marketing I subscribe to

unique deals:

  

instant customer service:

More Twitter tips

Write scannable and concise tweets

Make up for the context lost with short URLs  Noon ET is a great time to post Search is powerful! Use the most relevant keywords

Deliver value consistently over time Don't clog the pipeline Write for an audience 

It Follows

• Friends• Co-workers• Acquaintances• Professional Contacts• Thought Leaders

• Celebrities/Musicians/Artists• Businesses• Conferences• News sources • Other entities

Twitter for beginners

• Follow uso @uxforward o @jledwell o @kaniasty

• Don't go it alone• Put up a photo• @reply • RT @people• #Hashtag• Don't overtwitter

Educate & Entertain

Thanks!

   

 We'll post on Slideshare, and share the link on @uxfoward