DVR Homes Are Heavier Consumers of Television DVR households spend 30% more time viewing TV during primetime than non-DVR homes Time Spent Per Week With TV

A18-49/ DVR v. Non-DVR HH

Source: CAB Analysis of Nielsen NPower Live+7 Put; % change of time spent of dvr v non-dvr hh; Prime=M-Sa 8-11&Su 7-11p; M-Su 6a-6a; 12/30/13-1/19/14

Total Day

Primetime

35:04

29:34

8:31

6:56

DVR

Non-DVR

DVR

Non-DVR+19%

+27%