Time Spent Per Week With TV A18-49/ DVR v. Non-DVR HH
1
DVR Homes Are Heavier Consumers of Television DVR households spend 30% more time viewing TV during primetime than non-DVR homes Time Spent Per Week With TV A18-49/ DVR v. Non-DVR HH Source: CAB Analysis of Nielsen NPower Live+7 Put; % change of time spent of dvr v non-dvr hh; Prime=M-Sa 8-11&Su 7-11p; M-Su 6a-6a; 12/30/13-1/19/14 Total Day Primetime 35:04 29:34 8:31 6:56 DVR Non-DVR DVR Non-DVR +19% +27%
-
Upload
xaviera-camacho -
Category
Documents
-
view
18 -
download
2
description
DVR Homes Are Heavier Consumers of Television DVR households spend 30% more time viewing TV during primetime than non-DVR homes. Time Spent Per Week With TV A18-49/ DVR v. Non-DVR HH. +19%. Total Day. +27%. Primetime. - PowerPoint PPT Presentation
Transcript of Time Spent Per Week With TV A18-49/ DVR v. Non-DVR HH
DVR Homes Are Heavier Consumers of Television DVR households spend 30% more time viewing TV during primetime than non-DVR homes Time Spent Per Week With TV
A18-49/ DVR v. Non-DVR HH
Source: CAB Analysis of Nielsen NPower Live+7 Put; % change of time spent of dvr v non-dvr hh; Prime=M-Sa 8-11&Su 7-11p; M-Su 6a-6a; 12/30/13-1/19/14
Total Day
Primetime
35:04
29:34
8:31
6:56
DVR
Non-DVR
DVR
Non-DVR+19%
+27%
