The Future Of Business Is Romantic Tim Leberecht, NEXT 15, September 24, 2015

@timleberecht

“To romanticize the world is to make us aware of its

magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary,

the familiar as strange, the mundane as sacred, the finite as infinite.”

Novalis

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Subjectivity

Suffering

Mystery

Emotion

Transcendence

Ephemerality

Inconsistency

SerendipityAmbiguity

Unpredictability

Subjectivity

Suffering

Mystery

Emotion

Transcendence

Ephemerality

Inconsistency

SerendipityAmbiguity

Unpredictability

Focus Features

1. Find the Big in the Small2. Keep the Mystique

3. Suffer (a Little)

Rules of Enchantment

1. Find the Big in the Small

“The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach

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“A smile is a door half-open and half-closed.”Jennifer Egan

2. Keep the Mystique

Surprise Industries

DezeenL.A. Weeekly

3. Suffer (a Little)

“But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”

Aldous Huxley, Brave New World

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Huffington Post

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1. Find the Big in the Small2. Keep the Mystique

3. Suffer (a Little)

Rules of Enchantment

Ephemerality over permanenceUniqueness over scaleAmbiguity over clarity

Serendipity over predictabilityGenerosity over efficiency

Inconsistency over reliabilityEmotion over reason

Danger over dataSubjectivity over objective truth

Un-Quantified Self over Quantified Self

Traditional Smart RomanticPlanning Acting Wandering

Conversion Connection Reconnection

Process Dashboard Principles

Control Monitoring Letting go

Consistency Variety Serendipity

Big Idea Big Data Big Intuition

Rapid response Real-time Pre-emptive

Segmenting Behavioral targeting Distributed presence

Message Conversation (Occasional) silence

Visibility Transparency Mystery

Risk Calculated risk Vulnerability

Benefit Value Values

Attraction Liking Passion

Convenience User-friendliness Frustration

Efficiency Excellence Significance

Humanize business

Feel more Feel goodDo good

“People will forget what you said, people will forget what you did,

but people will never forget how you made them feel.”

Maya Angelou

Maya Angelou

Soft factors

Hard facts

© he2be

Soft factors

Hard facts© he2be

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“To begin, begin.”

William Wordsworth

@timleberechttim@thebusinessromantic.comwww.timleberecht.com

Thank you!