Tim Leberecht: The Future of Business is Romantic
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Transcript of Tim Leberecht: The Future of Business is Romantic
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The Future Of Business Is Romantic Tim Leberecht, NEXT 15, September 24, 2015
@timleberecht
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“To romanticize the world is to make us aware of its
magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary,
the familiar as strange, the mundane as sacred, the finite as infinite.”
Novalis
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Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
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Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
Focus Features
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1. Find the Big in the Small2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
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1. Find the Big in the Small
“The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach
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“A smile is a door half-open and half-closed.”Jennifer Egan
2. Keep the Mystique
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Surprise Industries
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DezeenL.A. Weeekly
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3. Suffer (a Little)
“But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World
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Huffington Post
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1. Find the Big in the Small2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
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Ephemerality over permanenceUniqueness over scaleAmbiguity over clarity
Serendipity over predictabilityGenerosity over efficiency
Inconsistency over reliabilityEmotion over reason
Danger over dataSubjectivity over objective truth
Un-Quantified Self over Quantified Self
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Traditional Smart RomanticPlanning Acting Wandering
Conversion Connection Reconnection
Process Dashboard Principles
Control Monitoring Letting go
Consistency Variety Serendipity
Big Idea Big Data Big Intuition
Rapid response Real-time Pre-emptive
Segmenting Behavioral targeting Distributed presence
Message Conversation (Occasional) silence
Visibility Transparency Mystery
Risk Calculated risk Vulnerability
Benefit Value Values
Attraction Liking Passion
Convenience User-friendliness Frustration
Efficiency Excellence Significance
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Humanize business
Feel more Feel goodDo good
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“People will forget what you said, people will forget what you did,
but people will never forget how you made them feel.”
Maya Angelou
Maya Angelou
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Soft factors
Hard facts
© he2be
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Soft factors
Hard facts© he2be
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“To begin, begin.”
William Wordsworth