Coverage Dossier

21st October, 2014 Abki Baar “Disruption”

Prepared by:

How different was TiEcon this year?• Initiated focused interviews on the sidelines of the

event – In-depth interactions helped keep the messaging intact on

TiEcon’s theme- “Abki Baar Disruption” while touching upon various technological aspects such as SMAC, IoT, Design Thinking, and many more causing disruption across industries

• Voicing the messaging– Invited prominent journalists to the event which led to get the

right messaging across

• Seamless integration between digital and traditional PR engagement– Making sure the overall communication is in unison for both the

platforms

• While maximum stories during TiEcon 2013 focused more on the speakers and sessions, this time the stories were more on the themes and kept the messaging on TiEcon intact

• Converted 7-8 interviews with the spokespeople which led to a sustained communication around TiE’s expertise in mentoring and nurturing start-ups and entrepreneurs struggling in varied sectors.

• In terms of media partnerships, this year The Hindu Business Line and Inc 42 was cracked, while last year the partnership was only with an online publication

• While maximum stories during TiEcon 2013 focused more on the speakers and sessions, this time the stories were more on the themes and kept the messaging on TiEcon intact

• Converted 7-8 interviews with the spokespeople which led to a sustained communication around TiE’s expertise in mentoring and nurturing start-ups and entrepreneurs struggling in varied sectors.

• In terms of media partnerships, this year The Hindu Business Line and Inc 42 was cracked, while last year the partnership was only with an online publication

Our Objective was to…

• Create anticipation around providing an eco-system for participating entrepreneurs to get mentored

• Strengthen TiEcon’s position as a platform tagging some of the most happening sessions which are value-driven and not name-driven

• Create maximum buzz in the pre-event phase while sustaining the messaging during and after the event

During the event..

JOURNALIST PUBLICATION

Hindustan Times Madhavan Narayanan

Zee News Milan Sharma

CNBCSyna Dehnugara and Megha Vishwanath

The Hindu Business Line

Navadha Pandey and Rakesh

Mint Shrutika Verma

The Economic Times

Harsimran

Business Standard Ranju Sarkar

Some of the journalists who attended the event…

– The coverage was a result of the pre-event media interviews, press notes, editorial tie-ups and on-ground media engagement during the event. The two key areas for the outreach were:

– Creating pre-event buzz in print and online media– One on one interactions for key spokespeople of TiEcon Delhi, 2014

Coverage Analysis

The Economic Times (Print)

The Economic Times

Business World

The Hindu Business Line

Hindustan Times

The Economic Times

First Post

The Economic Times

The Hindu Business Line

IBN Money

Startup Grind

The Economic Times

Business Chronicle

Inc 42

India Infoline

IT VAR News

EFY Times

Buzz in town

Creativespot.in

Telecomdrive.com

Business Chronicle

Rediffmail.com

Local Samachar

Social Media Augmentation

The virtual reach!

Healthy mix of original and Rted content

The Trophy Tweeters..

Keywords that were used the most..

Thank You!