This what a food ad shld look like

Post on 14-Apr-2017

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Transcript of This what a food ad shld look like

Big bold fontThere is no such thingas young font or old fontOlder people can accept bolder font just as well.Font set the tone for the advertisement

Neutral colorsThe color is easy on the eyes, there is no such thing as a color trend, each individual projectshould have its own color scheme

Graphic depictionModern pop art graphic is being used, giving it a young hip trendy look, same theme with the font, *note the sesame seeds is square and the onions is tear drop shape*Graphic depiction of food should be avoided

Picture speaks a thousand wordsAs mention earlier graphic depiction for food ad should never be used, so they supplement by adding these 2 real photos of the food.Good photo make you wants to eat it

Copywriter seals the dealPhoto makes you want it,Words makes you hungry.Too bad the copywriter here did not do a good job, a good copywriter is an endangered species,Mia take note*