Post on 08-Jan-2017
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© 2016 Brandwatch.com
Webinar/Thinking outside the bubble: How to build a valuable B2B audience
CEO, Perks Consultinglauren@perksconsulting.com @laurenperkins
Lauren PerkinsData Scientist, Brandwatchbenj@brandwatch.com @benj_pettit
Benj PetitProduct Marketing Managernickt@brandwatch.com @najttaylor
Nick Taylor
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© 2016 Brandwatch.com
Coming Up
• What is ‘my audience’?• How do I define my target B2B audience?• What do I do once I’ve found them?• Who are my influencers?• What does success look like?
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© 2016 Brandwatch.com3
Don’t be shy/We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion
@brandwatch
#brandwatchtips
A download and recording of the webinar will be made available after the event
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© 2016 Brandwatch.com
What is “my audience”?
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© 2016 Brandwatch.com
What is “my audience”?
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#bra
ndwa
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© 2016 Brandwatch.com
How do I define my target B2B audience?
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© 2016 Brandwatch.com
What is “my audience”?
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© 2016 Brandwatch.com
What do I do once I’ve found them?
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© 2016 Brandwatch.com
What is “my audience”?
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© 2016 Brandwatch.com
How important are influencers?
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© 2016 Brandwatch.com
What is “my audience”?
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© 2016 Brandwatch.com
What is “my audience”?
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ndwa
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© 2016 Brandwatch.com
What does success look like?
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© 2016 Brandwatch.com© 2016 Brandwatch.com
Q & A
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© 2016 Brandwatch.com
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