Post on 09-Jul-2020
Thinking about Audiences Evert Bisschop Boele PhD, March 19, 2015
Research group Lifelong Learning in Music Hanze Research Arts & Society
1. Introduction
2. Uses and functions of music
3. ‘Musicking’ individuals
4. Music in the world of high culture
5. The musician as a provider of …
Entrepreneurship in Music
1. Introduction
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Your Audience
- Who are they?
- Where are they?
- What do they want from you?
- What can you offer them?
- Et cetera
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2. Uses and functions of
music
Entrepreneurship in Music
Everybody is Musical
What People Do With Music
The Uses of Music
administrating broadcasting collecting composing contesting counterfacting crying dancing dj-ing
doing exchange games leading making instruments meeting like-minded organising pageturning performing playbacking
playing mediated music playing mediated music - background playing instruments playing instruments together producing rap reading staff notation recording singing
singing together talking teaching visiting concerts visiting dance performances watching audience watching musicians writing teaching materials
Uses: what people do with music
Entrepreneurship in Music
Uses: what people do with music
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Functions: what music does with people
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Functions: what music does with people
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Music as an Art
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3. ‘Musicking’ individuals
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Target groups
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4. Music in the world of
high culture
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Music as an Art
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Music as an Art
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The expressive individual of Romanticism
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The social-normal individual of
Organized Modernity
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The consumptive-creative individual of
Post-Modernity
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x
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5. The musician as a
provider of …
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54
35
113
41
54
0
20
40
60
80
100
120
klassiek jazz pop/rock wereldmuziek overig
aan
tal c
on
cert
en 1
2-2
5/4
/20
10
Aantal per genre in de stad Groningen
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7,64
1,11
3,19 3,52 2,93
3,68
13,57
7,8
12,03
7,23 7,87
10,61
0
2
4
6
8
10
12
14
16
klassiek jazz pop/rock wereldmuziek overig gemiddeld
gem
idd
eld
e en
tree
(€)
12
-25
/4/2
01
0
Gemiddelde entree (€) - genre (stad Groningen)
Alle concerten
Betaaldeconcerten
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5 options for action
1. Be creative-consumptive
2. Stay romantic-organized
3. Become subcultural
4. Do everything
5. Do anything
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3 definitions of musicians
1. A producer of products
2. A specialist in processes
3. A provider of a personal service
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e.h.bisschop.boele@pl.hanze.nl
www.lifelonglearninginmusic.org
www.evertsworldofmusic.blogspot.com
Entrepreneurship in Music