Thinking about Audiences · Research group Lifelong Learning in Music ... Aantal per genre in de...
Transcript of Thinking about Audiences · Research group Lifelong Learning in Music ... Aantal per genre in de...
Thinking about Audiences Evert Bisschop Boele PhD, March 19, 2015
Research group Lifelong Learning in Music Hanze Research Arts & Society
1. Introduction
2. Uses and functions of music
3. ‘Musicking’ individuals
4. Music in the world of high culture
5. The musician as a provider of …
Entrepreneurship in Music
1. Introduction
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Your Audience
- Who are they?
- Where are they?
- What do they want from you?
- What can you offer them?
- Et cetera
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2. Uses and functions of
music
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Everybody is Musical
What People Do With Music
The Uses of Music
administrating broadcasting collecting composing contesting counterfacting crying dancing dj-ing
doing exchange games leading making instruments meeting like-minded organising pageturning performing playbacking
playing mediated music playing mediated music - background playing instruments playing instruments together producing rap reading staff notation recording singing
singing together talking teaching visiting concerts visiting dance performances watching audience watching musicians writing teaching materials
Uses: what people do with music
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Uses: what people do with music
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Functions: what music does with people
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Functions: what music does with people
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Music as an Art
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3. ‘Musicking’ individuals
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Target groups
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4. Music in the world of
high culture
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Music as an Art
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Music as an Art
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The expressive individual of Romanticism
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The social-normal individual of
Organized Modernity
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The consumptive-creative individual of
Post-Modernity
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x
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5. The musician as a
provider of …
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klassiek jazz pop/rock wereldmuziek overig
aan
tal c
on
cert
en 1
2-2
5/4
/20
10
Aantal per genre in de stad Groningen
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7,64
1,11
3,19 3,52 2,93
3,68
13,57
7,8
12,03
7,23 7,87
10,61
0
2
4
6
8
10
12
14
16
klassiek jazz pop/rock wereldmuziek overig gemiddeld
gem
idd
eld
e en
tree
(€)
12
-25
/4/2
01
0
Gemiddelde entree (€) - genre (stad Groningen)
Alle concerten
Betaaldeconcerten
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5 options for action
1. Be creative-consumptive
2. Stay romantic-organized
3. Become subcultural
4. Do everything
5. Do anything
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3 definitions of musicians
1. A producer of products
2. A specialist in processes
3. A provider of a personal service
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www.lifelonglearninginmusic.org
www.evertsworldofmusic.blogspot.com
Entrepreneurship in Music