Think 2011 Transition & Transformation:

The Future of PR & The

Advance of Citizen Capitalism

Robert Phillips

A MANIFESTO FOR CHANGE

1. Re-examine principles; move beyond box-ticking compliance

2. Seek ‘Profit with Purpose’

3. Activate and empower citizen shareholders

4. Build new ownership models on a broader stakeholder base

5. Demand institutional reform; nationally and globally

6. Improve financial literacy

7. Measure success through happiness and wellbeing

“…a story about us

spending money we

don't have, on things

we don't need, to

create impressions

that won't last, on

people we don't care

about."

Professor Tim Jackson