Prepare for the conversation with host city to support meeting design concept

Accessing local knowledge hubs and intellectual capital in the destination

Use your CVB as a

conduit to differentiate

your meeting

Our Webinar Roadmap

Steve Genovesi

Senior VP of

Sales

and Services

Austin Convention

and Visitors

Bureau

Our Panelist

Linda Atkins

VP of Services

Austin Convention

and Visitors

Bureau

Don’t wait until the sun sets, to integrate all the city has to offer into your meeting or event.

Dear Planner, Exciting news from the destination!! You can integrate local knowledge assets and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales and Service Professionals

Dear Planner, Exciting news from the destination!! You can integrate local knowledge assets and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales and Service Professionals

McCombs School of Business- University of Texas at Austin

Capital Factory- Austin’s Center of Gravity for Entrepreneurship

Dell Medical School- University of Texas Austin

Intellectual Capital is a work or invention

as a result of creativity/innovation

belonging to a particular individual, organization,

or community.

business

universities

government award

winners

arts and sciences

entrepreneurs

To Mine Destination Intelligence

for My Meeting… When do I start the conversation? What information do I share? What questions do I ask??

Help the CVB understand your attendee

profile Talk about the goals of the organization

and the meeting Share the top 3 trending hot topics your

attendees are talking about Reveal the baseline of your budget Don’t just bring in speakers/go out into

the community to get education Be prepared to have your marketing

support the offerings Develop collateral, editorial, microsites

and integrate social media to convey DON’T MISS THIS

ONE OF A KIND EXPERIENCE!

www.empowerMINT.com

• Review at-a-glance destination

profiles

• Get destination news

• Find your Destination Expert

• Search and compare

• Submit a Quick Request or RFP

to multiple destinations

Keep in Touch

Email contactus@empowermint.com

Podcast Meeting Planning Madness

blog.empowermint.com/podcast

Blog blog.empowermint.com

Web

www.empowermint.com

LinkedIn DMAI’s Network for CVBs

and Meeting Professionals