There's GOLD in the Destination: Claim It for Your Meeting
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Transcript of There's GOLD in the Destination: Claim It for Your Meeting
Prepare for the conversation with host city to support meeting design concept
Accessing local knowledge hubs and intellectual capital in the destination
Use your CVB as a
conduit to differentiate
your meeting
Our Webinar Roadmap
Steve Genovesi
Senior VP of
Sales
and Services
Austin Convention
and Visitors
Bureau
Our Panelist
Linda Atkins
VP of Services
Austin Convention
and Visitors
Bureau
Don’t wait until the sun sets, to integrate all the city has to offer into your meeting or event.
Dear Planner, Exciting news from the destination!! You can integrate local knowledge assets and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales and Service Professionals
Dear Planner, Exciting news from the destination!! You can integrate local knowledge assets and intellectual capital into your meeting programming to create a unique and authentic experience. We can’t wait to show you how! Your CVB Sales and Service Professionals
McCombs School of Business- University of Texas at Austin
Capital Factory- Austin’s Center of Gravity for Entrepreneurship
Dell Medical School- University of Texas Austin
Intellectual Capital is a work or invention
as a result of creativity/innovation
belonging to a particular individual, organization,
or community.
business
universities
government award
winners
arts and sciences
entrepreneurs
To Mine Destination Intelligence
for My Meeting… When do I start the conversation? What information do I share? What questions do I ask??
Help the CVB understand your attendee
profile Talk about the goals of the organization
and the meeting Share the top 3 trending hot topics your
attendees are talking about Reveal the baseline of your budget Don’t just bring in speakers/go out into
the community to get education Be prepared to have your marketing
support the offerings Develop collateral, editorial, microsites
and integrate social media to convey DON’T MISS THIS
ONE OF A KIND EXPERIENCE!
www.empowerMINT.com
• Review at-a-glance destination
profiles
• Get destination news
• Find your Destination Expert
• Search and compare
• Submit a Quick Request or RFP
to multiple destinations
Keep in Touch
Email [email protected]
Podcast Meeting Planning Madness
blog.empowermint.com/podcast
Blog blog.empowermint.com
Web
www.empowermint.com
LinkedIn DMAI’s Network for CVBs
and Meeting Professionals
