• Monitoring & Reflection• Concrete Goals and

Rewards• Ongoing Practice• Controlled exposure to

conditions• Facilitation of role

playing• Adopting perspectives

6 Principles of Persuasion (Cialdini,2002)

7 Value Propositions of Persuasive Technology (Fogg,

2003)

Social Psychology Mechanism (Atkinson, 2006)

GUIDES

SIMULATIONSTHEORY OF PLANNED BEHAVIOUR

USER EXPERIENCE

DESIRABLE

USEFUL

USABLE

PERSUADING WITH TECHNOLOGY

• Stay-at-home mum• Part time, freelance work• Flexible hours

• Vulnerable to “double work”

• Perpetual standby

• Mobile as management of work and family

• EXERCISE?

MOBILE MUM

SIMULATIONS

The Graveyard by AurieaHarvey and Michael Samyn

http://tale-of-tales.com/TheGraveyard/index.html

SIMULATIONS

‘Sneeze’ sponsored by GlaxoSmithKline.

http://www.miniclip.com/games/sneeze/en/

BEHAVIOURBEH. INTENTION

ATTITUDE TOWARD BEHAVIOUR

A. Beliefs about the outcome of the behaviour“If I run often with Z I will

be healthy”

B. Evaluation of the expected outcomes

“Running with Z is fun”

SUBJECTIVE NORMS

C. Normative beliefs“My family and friends

think I should use Z”

D. Motivation to comply“I want to do what they

want me to”

PERCEIVED BEHAVIOURAL

CONTROL

E. Control beliefs “There is nothing stopping

me from using Z”

F. Perceived power“I have the ability to use

Z”

THEORIES OF PERSUASION AND THE ROLE OF TECHNOLOGYFoong Pin Sym, NUS