Thebestof Mar Apr 2009

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Another Coolhunting Report produced by Andrea Betti and her Coolhunters in JWT Milan.

Transcript of Thebestof Mar Apr 2009

The Best ofMarch – April

2009

Towels in the shape of a stain of blood to promote the new show

"Weekend Murders"

Crash-test dummies unemployed because of the new City Safety

system of the Volvo XC60

An innovative idea born from the collaboration with the world

of contemporary art

Nokia is showing off its GPS through the works of Stravros.

His works are to create the figure using the paths tracked by GPS. In this case, have been reproduced the shapes of the footprints left by shoes.

http://www.theworldismycanvas.com/

Help dogs to fight ticks

Real natural colors

Launch of a TV program: I would do anything for money

An energy drinkto recharge yourself

The most powerful USB key ever produced

“Killzone 2” video game was launchedwith an application that attack you

while you surf the internet...

To download the application:http://www.killzonewebgame.com/

Downloaded the application, it will come into operation at any time. The arrow of the mouse turns into a viewfinder and the screen turns into a battlefield

To download the application:http://www.killzonewebgame.com/

Campaign against the waste of paper

The consequences of global warming on your city

A billboard completely covered with ice was placed over a tank that contains the model of a city. Dissolving shows the effect of global warming on the city.

At Oslo‘s Tryvann Winter Park it’s always snowing

A school to promote its courses in creativity

(ideas can come at any moment)

Max coffee gives you adrenaline

A gym makes you feel guilty while you wait the bus

When we sit on the bench on display appear the weight of the person sitting

A black marker against censorship

Highlight distributed to journalists during the press conference on the Olympics in China

Kingstone promotes his waterproof 32 GB USB

A restaurant best in classin spicy food

Viral McLaren & Vodafone

To see the video:http://www.youtube.com/watch?v=FiLoANg6nNY&eurl

A boy has designed an application for the iPhone that lets you drive a model of McLaren. He filmed a video explanation and loaded it on youtube. Team McLaren Racing saw the video and invited the guy at their box.

To see the video:http://www.youtube.com/watch?v=FiLoANg6nNY&eurl

Arrived at the McLaren box, he sees that his application had been used on a real F1. Hamilton had the task of driving the car through the iPhone.

A Snack filled with Caramel

Viral with 2,300,000 visits in one week

To see the video:http://www.youtube.com/watch?v=D2FX9rviEhw&eurl

A flock of sheep was "dressed" with LED lights and come down once the sun has been done pre-grazing patterns to form the figure, to play "Pong" live etc ...

To see the video:http://www.youtube.com/watch?v=D2FX9rviEhw&eurl

A new show about “vampires”arriving in town

The new Nike catalog is for true sportsmen only

A school of parachuting gives youa preview of the thrill of a launch

Playboy for the “Big Brother” Brazil

Viral by Ray-Ban

To see the video: http://www.youtube.com/watch?v=KMT1FLzEn9I&eurl

Supporting a Japanese basketball team

A fund raising campaignmade by a sticky poster

Promotion of an insuranceagainst automotive theft

Business card of a mechanical engineer

To see the video:http://www.youtube.com/watch?v=13Z7o5Tum_E&eurl

Launch of "Blue Whale Odyssey" on “Nat Geo Wild HD”

(National Geographic Tv channel)

Viagra to raise awareness

MTV tackles the issue of sustainability by edible advertisement

A wet poster to promoteCalvin Klein’s sexy underware

Dog-marketing

Some trained dogs have been left free to run through the center of town with a pack of dog food between the teeth.

A tyre that really workson wet roads

To demonstrate the precisionof a drill

Garnier pure penagainst blemishes and pimples.

Campaign against work’s accidents

Promotion for the sex museum in New York

Nike Viral

To see the video:http://www.youtube.com/watch?v=JSAFyMUMgbo&eurl

Promotion of a children’s speech therapist

Perfect shave with Gillette.

Samsung Viral

To see the video:http://www.youtube.com/watch?v=iX8iVo5vc8o&eurl

Mother Nature personification

To see the video:http://www.youtube.com/watch?v=xLEGu_9V4ZA&eurl