THE YEAR OF THE USER

Jim CurryOpenStack Co-FounderSVP and GM, Rackspace

@jimcurry

DEVELOPERS

2010

DEVELOPERS

2010

DEVELOPERSEARLY ADOPTERS

2011-2012

DEVELOPERS

2010

DEVELOPERSEARLY ADOPTERS

2011-2012

DEVELOPERSEARLY ADOPTERS

USERS

2012-2013

549 million Nova API requests

99.94% API availability

RUNNING

Grizzly

PRIVATE CLOUD

8,500 DOWNLOADS

RACKSPACEGLOBAL CLOUD NETWORK

FOLSOMESSEX

OPENSTACK CODE COMMITS

14%30%

54%

GRIZZLY

CODE COMMITS

45COMPANIESCONTRIBUTEDTO GRIZZLY

This is not about any one company

This is not about any one company

This is about OpenStack

@jajoneill jim@hubspot.comJim O’Neill, CIO @ HubSpot

Relationshipin theCloud

andA

Dharmesh ShahCTO, HubSpot

Brian HalliganCEO, HubSpot

2006 A Year to Remember

Changes in Consumer Habits

vs

THEN.

Changes in Consumer Habits

vs

NOW.THEN.

CONSUMERS ARE IN CONTROL.

NO ONE WAKES UP AND SAYS:

“I can’t wait to check my spam!”

the marketing playbook

IS BROKEN.

86% skip TV ads

91% unsubscribe from email

200M on the Do Not Call list

44% of direct mail is never opened

the marketing playbook

IS BROKEN.

Marketing peoplelove.

love

Product + Marketing

Company People

Product Marketing

=

HubSpot’s ROCKET SHIP

HubSpot’s ROCKET SHIP

Zombie Servers

More Zombie Servers

Army of Zombie Servers

2%Public Cloud Instances Fail

OPERATIONAL COSTS MATTER

2% 20%Public Cloud Instances Fail

Instance Turnover

OPERATIONAL COSTS MATTER

99.99%

WE NEEDED MORE RELIABILITY

99.99%

WE NEEDED MORE RELIABILITY

Target Up Time

We Needed More Control

BETTING ON

Diablo9

11/2011

108 Cores0.9TB RAM

BETTING ON

Diablo Essex169

11/2011 8/2012

108 Cores0.9TB RAM

224 Cores1.8TB RAM

BETTING ON

Diablo Essex Folsom166169

11/2011 8/2012

1/2013

108 Cores0.9TB RAM

224 Cores1.8TB RAM

2004 Cores21TB RAM

BETTING ON

GRIZZLY

Public Cloud

Private CloudPublic Cloud

+

Private CloudPublic Cloud Bare Metal

+ +

Image Parity

Bare-metal

Public Private

EFFICIENCY!

4x

INCREASE IN EFFICIENCY

Efficiency in the Same Workloads

CONTROL

THE LIVE DEMO

CHALLENGE!

Public

PrivatePublic

RainyHELLO

my name is

InstallProvision ConfigureNetwork

DEMO!

YOU ARE IN CONTROL.

WE

WE

THANK YOU.dev.hubspot.com

Jim Curry@jimcurry

jim.curry@rackspace.com

Jim Curry@jimcurry

jim.curry@rackspace.com

Jim Curry@jimcurry

jim.curry@rackspace.com