The War for Talentis the

Fight Between BrandsJames SaundersManaging Director

4MAT

Delivered at the seminar “How to Attract and Keep the Best Talent…For Less”

on 19 March 2014Organised by LoveWorkLife in partnership with Mercury xRM

TALENT SEMINAR, 19th MARCH 2014

THE WAR FOR TALENT IS THE FIGHT BETWEEN BRANDS…

THE “WAR” FOR TALENT IS FOUGHT COVERTLY.

Employers are reporting increased competition for top talent …

62%2013

20%2009

CIPD/ HAYS TALENT PLANNING SURVEY 2013

THERE IS A NEW LANDSCAPE FOR TALENT ATTRACTION

1. The post recession desire to get

better value.

2. The development of online social and

professional relationships.

3. The attitudes of Gen-Y, but also people

of other generations.

THE NEW LANDSCAPE

There’s an increased expectation for better

value.

We’re experiencing a revolution in the way we interact with each other.

Candidates’ perception of the way recruitment

should work is changing.

How do we embrace the new landscape and design our hiring strategy win the

war for talent?

THE HUMAN MIND IS A FILING CABINET OF BRANDS

Image courtesy of whoislauralee.blogspot.com

PEOPLE WON’T UNDERSTAND YOU AS AN EMPLOYER IF YOU DON’T UNDERSTAND YOURSELF

A job is something you advertise; a brand is

something you market.

A CV is not the only currency of success.

CANDIDATES THAT DON’T KNOW YOU

CANDIDATES THAT HAVE GOT A FEEL FOR WHO

YOU ARE

CANDIDATES WITH YOUR BRAND IN THEIR

MENTAL FILING CABINET

A RE-TWEET OF YOUR CONTENT ON A TWITTER

FEED

YOUR BLOG ON SOMEBODY ELSE’S WEB

SITE

YOUR WORLD CLASS CAREERS SITE

WITH YOUR WORLD CLASS CONTENT

1. The centre of your universe must be

brilliant.

2. You need to produce great content to

create gravitational pull.

3. Measure every interaction, at every

stage of engagement.

YOUR BRAND MARKETING GALAXY

James.Saunders@4MAT.comfacebook.com/4MATcom@james_4MATLinkedin/jamesesaunders

This slideshow contains one of six presentations delivered at the seminar “How to Attract and Keep the Best Talent…For Less” on 19 March 2014.

To access all six slideshows and to find out more about this and our other events, please contact LoveWorkLife:

Click icons!020 3145 0600

Organised by LoveWorkLife in partnership with Mercury xRM.Visit www.loveworklife.com and www.mercuryxRM.com