The War for Talent is the Fight Between Brands
19
The War for Talent is the Fight Between Brands James Saunders Managing Director 4MAT Delivered at the seminar “How to Attract and Keep the Best Talent…For Less” on 19 March 2014 Organised by LoveWorkLife in partnership with Mercury xRM
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The importance of brand building and content marketing to achieve success in a new landscape for talent attraction and in the face of increasing competition. Delivered by James Saunders, Managing Director of 4MAT.
Transcript of The War for Talent is the Fight Between Brands
The War for Talentis the
Fight Between BrandsJames SaundersManaging Director
4MAT
Delivered at the seminar “How to Attract and Keep the Best Talent…For Less”
on 19 March 2014Organised by LoveWorkLife in partnership with Mercury xRM
TALENT SEMINAR, 19th MARCH 2014
THE WAR FOR TALENT IS THE FIGHT BETWEEN BRANDS…
THE “WAR” FOR TALENT IS FOUGHT COVERTLY.
Employers are reporting increased competition for top talent …
62%2013
20%2009
CIPD/ HAYS TALENT PLANNING SURVEY 2013
THERE IS A NEW LANDSCAPE FOR TALENT ATTRACTION
1. The post recession desire to get
better value.
2. The development of online social and
professional relationships.
3. The attitudes of Gen-Y, but also people
of other generations.
THE NEW LANDSCAPE
There’s an increased expectation for better
value.
We’re experiencing a revolution in the way we interact with each other.
Candidates’ perception of the way recruitment
should work is changing.
How do we embrace the new landscape and design our hiring strategy win the
war for talent?
THE HUMAN MIND IS A FILING CABINET OF BRANDS
Image courtesy of whoislauralee.blogspot.com
PEOPLE WON’T UNDERSTAND YOU AS AN EMPLOYER IF YOU DON’T UNDERSTAND YOURSELF
A job is something you advertise; a brand is
something you market.
A CV is not the only currency of success.
CANDIDATES THAT DON’T KNOW YOU
CANDIDATES THAT HAVE GOT A FEEL FOR WHO
YOU ARE
CANDIDATES WITH YOUR BRAND IN THEIR
MENTAL FILING CABINET
A RE-TWEET OF YOUR CONTENT ON A TWITTER
FEED
YOUR BLOG ON SOMEBODY ELSE’S WEB
SITE
YOUR WORLD CLASS CAREERS SITE
WITH YOUR WORLD CLASS CONTENT
1. The centre of your universe must be
brilliant.
2. You need to produce great content to
create gravitational pull.
3. Measure every interaction, at every
stage of engagement.
YOUR BRAND MARKETING GALAXY
[email protected]/4MATcom@james_4MATLinkedin/jamesesaunders
This slideshow contains one of six presentations delivered at the seminar “How to Attract and Keep the Best Talent…For Less” on 19 March 2014.
To access all six slideshows and to find out more about this and our other events, please contact LoveWorkLife:
Click icons!020 3145 0600
Organised by LoveWorkLife in partnership with Mercury xRM.Visit www.loveworklife.com and www.mercuryxRM.com
