Post on 25-Dec-2014
description
The VIVA Approach:Fundamentals in Charity
Event Planning
Problem:
Ineffective: According to a 2007 study conducted by Charity Navigator, for every $1 raised through a charitable event, $1.33 is spent on expenses
Inefficient:Fundraising volunteers – those millions of women who reach out to help others, reinvent the proverbial wheel when creating a fundraiser.
Solution: VIVA ApproachVivanista provides the step-by-step tools to produce efficient and effective fund raisers
–Structure for planning and implementing a successful event
–Templates to support the fund raising effort
VIVA 4-Step Approach
Vision
GOALS- PLAN - BUDGET
VIVA Step 1:
“We may affirm that nothing great in the world has been accomplished without passion.” - G.W. Friedrich Hegel
Set GOALS
• Quantitative goals:
– Compare to past events– Best/worst case scenarios– Relative financial impact on nonprofit
• Qualitative:
– Warm Glow: emotional connection guests receive by attending
– Community Outreach: building awareness
VIVA Step 1:
Make a PLAN
• Create a road map
– Set Expectations
– Determine Timeframe
– Strategize Partnerships
VIVA Step 1:
Determine BUDGET
• Revenue planning– Ticket pricing– Sponsorships– Attendance goals
• Cost controls– Set goals: reduce expenses by a certain %– Analyze whether all expenses are necessary– Determine those items that can be completed by
volunteers, thereby saving money– Do not cut out what makes the event special
VIVA Step 1:
ImplementationVIVA Step 2:
“Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.” -Joel Barker
COMMITTEE
• Leadership– Volunteers who have the time and passion– Volunteers who have experience, whether direct or
through work
• Job/Committee responsibilities– Depending on the event, split responsibilities and give
clear-cut direction– Get committee(s) bought in that they’re part of the
success
• Interrelationships– Flush out any potential overlaps
VIVA Step 2:
ACTION PLANTimeline - Expectations
VIVA Step 2:
SPONSORSHIPCorporate - Individual
VIVA Step 2:
MARKETINGPress relations- Graphic design - Invitation - Program
VIVA Step 2:
AUCTIONLive - Silent - Fund In Need
VIVA Step 2:
REGULATIONSLocal municipality - State/Federal
VIVA Step 2:
eVent
CONSIDERATIONS: PRODUCTION& ATTENDEES
VIVA Step 3:
“Teamwork is the ability to work toward common vision”-Andrew Carnegie
PRODUCTION
• Week before
– Keeping all parties informed
– Contingency planning
• Day of
– Setting expectations
– Volunteer management
VIVA Step 3:
ATTENDEESKeeping in touch - On-site Registration
Post-event Appreciation
VIVA Step 3:
Analyze
– FINAL REPORT
– Plans for moving forward
– Succession planning
– Staffing recommendation
VIVA Step 4:
“Failure is only the opportunity to begin again, only this time more wisely.” -Unknown author
FINAL REPORT
• Purpose– Goal achievement– Successes– Opportunities for
Improvement– Budget
comparison to actual
– Attendance
VIVA Step 3:
Summary
• Put together a realistic, conservative Vision
• Implement a plan with milestones
• Be prepared for the actual eVent
• Analyze the results after the event is concluded
Call To ACTIONVIVA Step 3:
• Contribute fund raising tips to Vivanista
• Comment on how you will use this seminar
• If you have specific charitable event questions, post them at Post Street
WWW.VIVANISTA.COM
Search Vivanista For Fund-raising Resources
Best Practices, Event Idea’s, Templates, Budgets, Timeline’s, Action Plan’s, Tip’s & Tales from event
chairs and more…
Resources
• Photos:– Steps: http://www.flickr.com/photos/svenwerk/1491524213/– Mt. McKinley: http://www.flickr.com/photos/mikep/32079891/in/photostream/– Steps: http://www.flickr.com/photos/svenwerk/1491524213/– Group Planning:
http://www.flickr.com/photos/38256513@N06/3525431333/in/photostream/– Make a Plan: http://www.flickr.com/photos/jonandbev-adams/3897058375/– Action Plan: http://www.flickr.com/photos/valeriebb/3512984615/– Notepad: http://www.flickr.com/photos/aspidistra/3317258810/– Sponsorship, Attendees, productions: www.drewaltizer.com– Invitations: http://www.flickr.com/photos/aus_chick/2805622941/– Auction: Parca Fashion Show– Regulations/ Police officer:
http://www.flickr.com/photos/9523052@N07/3135421163/– Team Work: http://www.flickr.com/photos/wakelandhigh/3543063074/– Analyze:
http://www.flickr.com/photos/38256513@N06/3525431255/in/photostream/– Final Report: http://www.flickr.com/photos/31796655@N07/2974942783/