The use of interpretation planning by communities

and destination managers to guide ecotourism marketing

By Dr.Kaewta Muangasame

Outline

• Background

• 9 sites’ analysis

• Interpretative planning application

• Marketing VS Interpretive planning

Thailand • The First ASEAN country to create interpretation in

tourism manual and pilot sites

• 9 tourism sites are selected to develop planning

• New topics for Thailand tourism

• Many stories but lack of suitable interpretive techniques

• Thailand has been promoting to sustainable tourism

direction using Thainess, culture and Thai ways of life- interpretation became so important.

https://www.youtube.com/watch?v=Ok3HXW8jHYw

9 Sites’ analysis

• Unique destination-several activities

• Feasibility to manage tourism before starting interpretive plan

• Understanding for the communities and site managers

• Communication tools fit to locals?

• Budget is limited

• Target oriented

Interpretative plan with sustainability

Ethnic groups with unique stories

History without interpretation

Prioritize topics and themes

New generation’s interests

Interpretive planning

• Background and significance • Vision • Positioning for interpretation • Destination analysis • Prioritizing topics and themes • Objectives • Target • Duration • Budget and financial management plan • Projects and activities • Success indicator

Marketing VS Interpretive planning

1. Positioning your destination

2.Know your competitors

3.Why objectives are important?

4.Prioritize topics and themes

5. Who is the target?

6.Tourist’s experiences are needed

7. Which technique suits you best?

8. 7Ps Interpretive tourism marketing in sustainability

9.Responsible financial team

10.Evaluate your own achievement : ready for the next steps?