The use of interpretation planning by communities and ... 2/kaewta-muangasa… · Thailand •The...
Transcript of The use of interpretation planning by communities and ... 2/kaewta-muangasa… · Thailand •The...
The use of interpretation planning by communities
and destination managers to guide ecotourism marketing
By Dr.Kaewta Muangasame
Outline
• Background
• 9 sites’ analysis
• Interpretative planning application
• Marketing VS Interpretive planning
Thailand • The First ASEAN country to create interpretation in
tourism manual and pilot sites
• 9 tourism sites are selected to develop planning
• New topics for Thailand tourism
• Many stories but lack of suitable interpretive techniques
• Thailand has been promoting to sustainable tourism
direction using Thainess, culture and Thai ways of life- interpretation became so important.
https://www.youtube.com/watch?v=Ok3HXW8jHYw
9 Sites’ analysis
• Unique destination-several activities
• Feasibility to manage tourism before starting interpretive plan
• Understanding for the communities and site managers
• Communication tools fit to locals?
• Budget is limited
• Target oriented
Interpretative plan with sustainability
Ethnic groups with unique stories
History without interpretation
Prioritize topics and themes
New generation’s interests
Interpretive planning
• Background and significance • Vision • Positioning for interpretation • Destination analysis • Prioritizing topics and themes • Objectives • Target • Duration • Budget and financial management plan • Projects and activities • Success indicator
Marketing VS Interpretive planning
1. Positioning your destination
2.Know your competitors
3.Why objectives are important?
4.Prioritize topics and themes
5. Who is the target?
6.Tourist’s experiences are needed
7. Which technique suits you best?
8. 7Ps Interpretive tourism marketing in sustainability
9.Responsible financial team
10.Evaluate your own achievement : ready for the next steps?