Post on 21-Aug-2020
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
FREE E-BOOK
Simple, useful, and completely practical
ways to get the most from Facebook.
www.umisconsultancy.com
1) Key Stats & Demographics
2) Ways you can use Facebook
3) Strategies & Tactics for Success
4) Etiquette tips and guidelines
5) Recommended Tools
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
Key Stats & Demographics
• Facebooks breakdown by gender is 55% Female & 45% Male.
• The average user on Facebook is 41 years old.
• The average Facebook user has 229 friends.
• Posts & Pages on Facebook are liked 4.5 billion times each day.
• Over 300 million photographs are uploaded to Facebook ever day.
• Over 750 million users access the network on a mobile device.
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
1
Ways you can use Facebook
GROUPS 2 EVENTS
3 PAGES 4 MESSENGER
Facebook Groups are created by users to allow other likeminded
people to interact within the confines of a relevant interest. The
groups can be set up with varying levels of privacy and security,
much like individual profiles and the group is managed by the user
creator. Groups are great for hobbies, common goals or interests
and act a central repository of information for a specific group of
users.
A Facebook Event is a central location for a user to organise a
specific point in time that they can invite other users to. They can
then also tailor, manage and export that event as they see fit. The
event can be a one-off or regular and allows users to register an
interest in it before committing or confirming their attendance to
the event.
Facebook business pages have been around in one form or another
for a long while. The pages have evolved over a decade to provide a
very useful tool and act as the hub for many companies to be able
to advertise using Facebook. The pages consist of a rich set of
features including analytics, reporting, security, access and
advertising.
Messenger is a very simple app that sits alongside Facebook and
acts as a real-time way to chat to other users on Facebook. This was
introduced around 2010 – 2011 and acted as a great way for
Facebook to keep up with the growing trend of email, instant
messenger and ‘on the move’ interaction.
76% of Facebook users log in at least once a day.
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
Strategies & Tactics for Success
Content Engagement
Frequency Trust
Goals
Tracking
The content you post on Facebook is everything.
It is what can make or break your online
reputation. Keep it simple, relevant, regular and
try and make it as engaging as possible. You
want people to want more.
Just having a Facebook presence is not enough
any more. You need to be looking to gain active
engagement from your followers. Post
interesting content, post regularly, respond
quickly and incentivise people to act.
The frequency at which you post is very
important. Regular and well times posts can give
your followers confidence, too frequent and ill
timed can put your followers off. Getting this
right is a great way to earn fans.
A huge part of your brand is built on trust and
credibility. Grammar and spelling are
universally important as well as the tone of
your posts. If you are giving mixed, offensive or
contradictory messages then this will both
confuse followers and loose their trust.
It is imperative that you set goals when looking
to spend time on Facebook. Set concise, realistic,
obtainable and time bound goals that provide a
record of how useful your time has been vs the
results you are getting.
Facebook provides tracking and analytics in the
form of ‘Insights’ which lets you keep track of
important areas of your activity and
performance. It is key to understand, interpret
and act on this information to have any chance
of reaching your goals.
25% of earths
population has an
active Facebook
account.
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
Etiquette tips and guidelines
Not Responding Comment Fishing
MessagingUsing the Facebook wall as your means to message people on a minute
by minute basis is not a great idea. It simply clutters up your wall and
everyone's around you. Keep messaging private is our suggestion.
Be aware of your post frequency. Even though it is good as a business to
be regular, depending on your type of posts and when you are posting it
could become a nuisance.
It is important to make sure that you respond to posts, messages,
comments and engagement in a timely manner. If you do not reply or take
some time, your followers, potential customers will become despondent.
Post Frequency Tagging People
Sell Sell SellWe all know that Facebook is used to advertise and being able to reach out
is one of the benefits of the platform. However throwing sales content
down peoples throats all day every day will get a very bad response.
Tagging people in posts is one of the great things about Facebook and we
wholeheartedly support that when done in a tasteful way. It becomes a
problem when tagging unsuspecting people in derogatory ways.
Using your posts to purposefully fish for comments and reactions can
potentially be seen as not only annoying, but will also rub people up the
wrong way. Be selective about wearing your heart on your sleeve.
Highest traffic occurs mid-
week between 1 to 3 pm.
On Thursdays and Fridays,
engagement is 18% higher.
THE ULTIMATE GUIDE TO
FACEBOOK MARKETING
Recommended Tools
LikeAlyzer is a free, simple set of analytics accessible to anyone. It allows you to
run a report on any Facebook page and gives you some great, accurate data.
www.likealyzer.com
Hootsuite is one of the best platforms for managing social media channels. It
is easy to manage multiple channels and has some great free features.
www.hootsuite.com
This design tool comes in handy any time you need to create a custom image,
an activity that you’ll find yourself doing pretty frequently if you’re managing
your company’s Facebook marketing efforts.
www.canva.com
42% of marketers report that Facebook is
critical or important to their business.
Get in touch & become one of our many
Happy Customers
www.umisconsultancy.com 0845 25 75 011 info@umisconsultancy.com . .