Moving Print To Tablets:9 Simple Design Decisions

To Help You Increase Usability

BART DE PELSMAEKER1

Bart De Pelsmaeker

tech guy, design lover, visually wired

heading up the software group at Agfa Graphics

enjoy building awesome ideas into products, matching creativity with functionality

residing in Brussels with my better half and our two young tomcats

2

Moving Print To Tablets:9 Simple Design Decisions

To Help You Increase Usability

BART DE PELSMAEKER3

an exciting new mix of

design + functionality

4

an exciting new mix of

design + functionality

5

Printreadability

beauty in lay-outalways on

always within arm-reachnon-obtrusive advertising

an exciting new mix of

design + functionality

6

Printreadability

beauty in lay-outalways on

always within arm-reachnon-obtrusive advertising

Webworld-wide

rich multi-mediainteraction

searchsocial media

analytics

Printreadability

beauty in lay-outalways on

always within arm-reachnon-obtrusive advertising

Webworld-wide

rich multi-mediainteraction

searchsocial media

analytics

an exciting new mix of

design + functionality

Mobilelocation-awaremotion controltruly personal

7

efficiency, focus and substance

vs

bells & whistles

•8

core user experienceis enjoyable

reading

reading

reading•9

we’re shifting to an

experience economy where an experience is becoming the primary

economic offering

•10

•11

•12

offering our readers a better experience

Win Your Readers in

9 Easy Steps

BART DE PELSMAEKER13

a good typeface goes a long way

14* from Virgin Holidays * from PROJECT

repetitive finger strain

15* from La Libération

advertising can be obtrusive (once again)

16* from Le Figaro

horizontal and/or vertical?

17* from Wired

keep your navigation human = simple

18* from Men’s Health* from Vlerick Magazine

how far to take print,web or other paradigms?

19* from Die Welt * from AP* from LeParisien

judging by its ...

20* from ELLE UK...print ...in the kiosk... ...to buy additional issues...

once people are reading

make sure that

it works•21

• don’t beat the print paradigm to death

•22

be different, be yourselveslet your brand stand out

Bart De Pelsmaeker

23

http://bartdp.mehttp://bartdp.com

@bartdp

bart.depelsmaeker@gmail.combart@depelsmaeker.netbart.depelsmaeker@agfa.com

bdepelsmaeker

* social media icons by TheG-Force

bartdepelsmaeker

pictures

•24

•Maveric2003•http://www.flickr.com/photos/maveric2003/26993725/sizes/l/in/photostream/

•Library Of Congress•http://www.flickr.com/photos/library_of_congress/4483939447/sizes/o/in/photostream/

•Telstar•http://www.flickr.com/photos/telstar/58142620/in/set-1258403/#/

•Jurvetson•http://www.flickr.com/photos/jurvetson/162538233/

•V&A Steamworks•http://www.flickr.com/photos/32482342@N05/4993529299/sizes/o/in/photostream/

• With permission from•James Yeung

•http://www.flickr.com/photos/jamesyeung/3364886212/sizes/l/in/photostream/•Katherine Lynn

•http://www.flickr.com/photos/kgregory/500456103/sizes/o/in/photostream/•ItCouldBeYou (Natalie)

•http://www.flickr.com/photos/nattytude/4324333756/sizes/l/in/photostream/•Moonjazz

•http://www.flickr.com/photos/moonjazz/5002623036/sizes/l/in/photostream/•Kai_g

•http://www.flickr.com/photos/kai_g/274982782/sizes/o/in/photostream/