The tech behind_publishing_platforms_for_mobile_publishing_de_pelsmaeker
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Moving Print To Tablets: 9 Simple Design Decisions To Help You Increase Usability BART DE PELSMAEKER 1
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Moving Print To Tablets:9 Simple Design Decisions
To Help You Increase Usability
BART DE PELSMAEKER1
Bart De Pelsmaeker
tech guy, design lover, visually wired
heading up the software group at Agfa Graphics
enjoy building awesome ideas into products, matching creativity with functionality
residing in Brussels with my better half and our two young tomcats
2
Moving Print To Tablets:9 Simple Design Decisions
To Help You Increase Usability
BART DE PELSMAEKER3
an exciting new mix of
design + functionality
4
an exciting new mix of
design + functionality
5
Printreadability
beauty in lay-outalways on
always within arm-reachnon-obtrusive advertising
an exciting new mix of
design + functionality
6
Printreadability
beauty in lay-outalways on
always within arm-reachnon-obtrusive advertising
Webworld-wide
rich multi-mediainteraction
searchsocial media
analytics
Printreadability
beauty in lay-outalways on
always within arm-reachnon-obtrusive advertising
Webworld-wide
rich multi-mediainteraction
searchsocial media
analytics
an exciting new mix of
design + functionality
Mobilelocation-awaremotion controltruly personal
7
efficiency, focus and substance
vs
bells & whistles
•8
core user experienceis enjoyable
reading
reading
reading•9
we’re shifting to an
experience economy where an experience is becoming the primary
economic offering
•10
•11
•12
offering our readers a better experience
Win Your Readers in
9 Easy Steps
BART DE PELSMAEKER13
a good typeface goes a long way
14* from Virgin Holidays * from PROJECT
repetitive finger strain
15* from La Libération
advertising can be obtrusive (once again)
16* from Le Figaro
horizontal and/or vertical?
17* from Wired
keep your navigation human = simple
18* from Men’s Health* from Vlerick Magazine
how far to take print,web or other paradigms?
19* from Die Welt * from AP* from LeParisien
judging by its ...
20* from ELLE UK...print ...in the kiosk... ...to buy additional issues...
once people are reading
make sure that
it works•21
• don’t beat the print paradigm to death
•22
be different, be yourselveslet your brand stand out
Bart De Pelsmaeker
23
http://bartdp.mehttp://bartdp.com
@bartdp
[email protected]@[email protected]
bdepelsmaeker
* social media icons by TheG-Force
bartdepelsmaeker
pictures
•24
•Maveric2003•http://www.flickr.com/photos/maveric2003/26993725/sizes/l/in/photostream/
•Library Of Congress•http://www.flickr.com/photos/library_of_congress/4483939447/sizes/o/in/photostream/
•Telstar•http://www.flickr.com/photos/telstar/58142620/in/set-1258403/#/
•Jurvetson•http://www.flickr.com/photos/jurvetson/162538233/
•V&A Steamworks•http://www.flickr.com/photos/32482342@N05/4993529299/sizes/o/in/photostream/
• With permission from•James Yeung
•http://www.flickr.com/photos/jamesyeung/3364886212/sizes/l/in/photostream/•Katherine Lynn
•http://www.flickr.com/photos/kgregory/500456103/sizes/o/in/photostream/•ItCouldBeYou (Natalie)
•http://www.flickr.com/photos/nattytude/4324333756/sizes/l/in/photostream/•Moonjazz
•http://www.flickr.com/photos/moonjazz/5002623036/sizes/l/in/photostream/•Kai_g
•http://www.flickr.com/photos/kai_g/274982782/sizes/o/in/photostream/
