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The Road Ahead

The Future of Marketing Research

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Defining MR

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Defining MR

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Defining MR Unconscious competence

“Marketing research involves gathering and analyzing (information) in a systematic manner, with the objective of identifying or solving marketing problems and facilitating decision-making.

Defining MRConscious competence

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MOBILEDIYMARKETING SCIENCECOMMODITIZATIONNEUROSCIENCEMEMETICS

Predictions for 2014 and beyond

6The overarching fundamental governing frameworks are still evolving…

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The Yin and Yang of Marketing Research

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Man as Ape Man as Scientist

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Structured Data Unstructured Data

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Big Data Small Data

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Measurement Understanding

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Individual Collective

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Evidence Intuition

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Industry Guild

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Protect my *ackside

Protect my Future

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Rear view WindshieldExplanation Prediction

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AristotleBivalence

BuddhaMulti valence

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Strategy Execution

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Science Art

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Content Context

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What will all this mean to you ?

You will have to develop Bivalent Unconscious Competence in the use of Information to take business decisions…

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QualitativeMethod

QuantitativeMethod

Mode

Mode

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Algorithm Wisdom

Embrace Bivalence