The Tao of Market Research
23
The Road Ahead The Future of Marketing Research Muder Chiba
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A presentation I made as the Keynote Speaker at the Research Conference of the Rizvi Management Institute. It focuses on the short-term trends for 2014 and beyond. But focuses more on the need to embrace fuzziness, and use the artful fusion of algorithm with wisdom
Transcript of The Tao of Market Research
Muder Chiba
The Road Ahead
The Future of Marketing Research
Muder Chiba
Defining MR
Muder Chiba
Defining MR
Muder Chiba
Defining MR Unconscious competence
“Marketing research involves gathering and analyzing (information) in a systematic manner, with the objective of identifying or solving marketing problems and facilitating decision-making.
Defining MRConscious competence
Muder Chiba
MOBILEDIYMARKETING SCIENCECOMMODITIZATIONNEUROSCIENCEMEMETICS
Predictions for 2014 and beyond
6The overarching fundamental governing frameworks are still evolving…
Muder Chiba
The Yin and Yang of Marketing Research
Muder Chiba
Man as Ape Man as Scientist
Muder Chiba
Structured Data Unstructured Data
Muder Chiba
Big Data Small Data
Muder Chiba
Measurement Understanding
Muder Chiba
Individual Collective
Muder Chiba
Evidence Intuition
Muder Chiba
Industry Guild
Muder Chiba
Protect my *ackside
Protect my Future
Muder Chiba
Rear view WindshieldExplanation Prediction
Muder Chiba
AristotleBivalence
BuddhaMulti valence
Muder Chiba
Strategy Execution
Muder Chiba
Science Art
Muder Chiba
Content Context
Muder Chiba
What will all this mean to you ?
You will have to develop Bivalent Unconscious Competence in the use of Information to take business decisions…
Muder Chiba
QualitativeMethod
QuantitativeMethod
Mode
Mode
Muder Chiba
Algorithm Wisdom
Embrace Bivalence
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