www.valuescentre.com 1www.valuescentre.comwww.valuescentre.com

The Road to Conscious Sustainability

BCSD Portugal – October 2011phil@valuescentre.com

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The answer is unity…..

What is the question?

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Egypt

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The Sustainability Challenge

The problems of existence have become global but the decision-making structures we have for

dealing with them are national.

We cannot move forward without a high degree of global cooperation.

Richard Barrett: The New Leadership Paradigm, 2011

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Goods that are really Good

Services that truly Serve

8John Elkington

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1. client satisfaction 2. making a difference3. integrity 4. teamwork 5. humour/fun 6. quality 7. ethics8. financial stability

1. blame L2. short term focus L3. internal competition L4. buck passing L5. risk averse L6. customer satisfaction 7. information hoarding L8. profit

What is culture?

Employees& customers

Financial viability

Excellence Ethics Resilience

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The Sustainability Challenge

“For the first time in history we have the possibility of making the

evolution of human consciousness conscious.

Because we can measure it, we can manage it.”

Richard Barrett

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Maslow’s Needs to Barrett’s Consciousness

Know and Understand

Physiological

Safety

Love & Belonging

Self-esteemAbraham Maslow

Know and Understand

N e e d s C o n s c i o u s n e s s

Self-Actualization

Richard Barrett

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Survey Questions

1) Personal ValuesPlease select ten of the following values/behaviours that most reflect who you are, not who you desire to become.

2) Current Culture ValuesPlease select ten of the following values/behaviours that most reflect how your organisation currently operates.

3) Desired Culture ValuesPlease select ten of the following values/behaviours that you would desire for your organisation to achieve it's highest performance.

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Story of a full spectrum organisation

Service to humanity and societal contribution

External collaboration, community involvement

Sense of purpose & strong internal community

Ongoing improvement and employee participation

High performance systems, high quality output

Positive relationships that support company needs

Financial viability and employee safety

Level 4

Level 1

Level 7

Level 6

Level 5

Level 3

Level 2

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7 Levels & Sustainability

Service

Making a Difference

Internal Cohesion

Transformation

Self-esteem

Relationship

Survival Profit - Economic stability

Harmonious relationships

Organisational effectiveness

Continuous renewal

Cultural Alignment

Planet - Environment

People - Society

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Cultural Sustainability

1. long hours (L)2. being the best3. cost reduction (L)4. poor communication (L)5. client collaboration6. bureaucracy (L)7. confusion (L)8. arrogance (L)9. hierarchy (L)10. silo mentality (L)

Cultural Entropy 37%

1. accountability2. customer satisfaction 3. being the best 4. commitment 5. compassion 6. continuous improvement 7. integrity8. teamwork 9. cost effectiveness10. respect

Cultural Entropy 9%

Core Valuesclient collaborationteamworkdeliverymeritocracyintegrity

Core Values (I-Care)integritycompassionaccountabilityrespectexcellence

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Cost of Limiting Values

1. over-engineering (L)

2. bureaucracy (L)

3. complacency (L)

4. job security (L)

5. inefficiency (L)

6. inflexibility (L)

7. risk-averse (L)

8. hierarchical (L)

9. tradition (L)

10. control (L)

11. cynicism (L)

12. short-term orientation (L)

13. turfism (L)

Exec Team Estimate of Costs

€5.4bn per year

(€7bn income - €235,000 profit)

European Corp Current Culture250,000 employees

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Iceland

Entropy 54%

2008

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Iceland

Iceland Economic Collapse 2008

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Iceland

Iceland National Assembly 2009/2010

1200 Citizens + 300 Government, NGOs & Institution Leaders + 500 Volunteers

Themes: Education, Economy, Equal rights, Family, Environment, Public administration, Welfare, Sustainability

Rank 2005 2006 2007 20081 cost consciousness cost consciousness client-driven accountability

2 profit accountability accountability client-driven

3 accountability client-driven client satisfaction client satisfaction

4 community involvement client satisfaction cost-consciousness community involvement

5 client-driven results orientation community involvement achievement

6 process-driven performance-driven performance-driven cost-consciousness

7 bureaucracy profit profit teamwork

8 results orientation bureaucracy achievement performance-driven

9 client satisfaction teamwork being the best being the best

10 silo mentality community involvement results orientation delivery

11 performance-driven employee recognition teamwork employee recognition

12 hierarchy achievement delivery results orientation

13 control silo mentality bureaucracy commitment

14 being the best process-driven employee recognition profit

15 achievement continuous improvement continuous improvement continuous improvement

16 empire building productivity process-driven making a difference

17 employee recognition being the best productivity continuous learning

18 continuous improvement delivery control productivity

19 productivity control leadership development embracing diversity

20 confusion financial stability continuous learning process-driven

Entropy 14%Entropy 25% Entropy 19% Entropy 17%

Rank 2009 2010 20111 accountability accountability accountability

2 client-driven client satisfaction client-driven

3 client satisfaction client-driven client satisfaction

4 cost-consciousness teamwork brand reputation

5 community involvement brand reputation achievement

6 achievement being the best teamwork

7 teamwork achievement environmental awareness

8 employee recognition commitment commitment

9 being the best community involvement being the best

10 performance-driven cost-consciousness cost-consciousness

11 commitment performance driven employee recognition

12 making a difference employee recognition community involvement

13 delivery environmental awareness integrity

14 productivity making a difference performance driven

15 people-centered productivity making a difference

16 living the values ethics people-centered

17 leadership development integrity ethics

18 profit continuous improvement productivity

19 integrity living the values respect

20 ethics delivery honesty

Entropy 13% Entropy 13% Entropy 11%

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South Africa National Assessment: Group (8582)

Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Personal Values Current Culture Values Desired Culture Values

IRS (P)= 6-4-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 2-4-4-0 IROS (P)= 1-1-7-1 | IROS (L)= 0-0-0-0

Matches

PV - CC

0CC - DC

0PV - DC

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Health Index (PL)

PV: 10-0CC: 0-10DC: 10-0

1. accountability 4351 4(R)

2. honesty 4225 5(I)

3. respect 3320 2(R)

4. integrity 3225 5(I)

5. family 3203 2(R)

6. responsibility 2430 4(I)

7. commitment 2271 5(I)

8. balance (home/work) 2259 4(I)

9. caring 2241 2(R)

10. ethics 2047 7(I)

1. corruption (L) 5506 1(O)

2. crime/ violence (L) 5291 1(R)

3. blame (L) 4189 2(R)

4. wasted resources (L) 3828 3(O)

5. unemployment (L) 3812 1(O)

6. poverty (L) 3526 1(I)

7. conflict/ aggression (L) 3225 2(R)

8. uncertainty about the future (L)

3039 1(I)

9. bureaucracy (L) 2989 3(O)

10. ethnic discrimination (L)

2246 2(R)

1. accountability 5457 4(R)

2. employment opportunities

3060 1(O)

3. dependable public services

2734 3(O)

4. honesty 2520 5(I)

5. poverty reduction 2499 1(O)

6. governmental effectiveness

2347 3(O)

7. law enforcement 2329 3(O)

8. educational opportunities

2270 3(O)

9. concern for future generations

2244 7(S)

10. effective healthcare 2205 1(O)

Values Plot Copyright 2011 Barrett Values Centre August 2011

Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational

Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal

Entropy 62%

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Unthinkable thoughts

Ideas & innovations that are discontinuous with history

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Unthinkable thoughts

If we were going to do this, how would we do it and

what benefits would it bring?

TODAY

The pathway to Vision 2050To a sustainable world in 2050

From business-as-usual

The purpose of our lives is to be happy Dalai

Lama

Happiness is the extent to which you live in love, as opposed to living in fear. Phil

Clothier

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Richard Barrett& Bernardo Teixeira Diniz