Post on 16-Apr-2017
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
La Repubblica del Pesto
The Bottom-up Approach to Sustainable Tourism
The Ritual Event
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The Bottom-up Approach to Sustainable Tourism
Marco Cestari, Time Project - Bolzano - ItalyJerome F. Agrusa, TIM Hawaii Pacific University, HonoluluMichelle Thompson, James Cook University, Cairns - Australia
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
… brief considerations…
space
human being
… what controls what…?
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
Space: Ligurian Riviera, Village of Spotorno, in front of the “Isola of Bergeggi”
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
herbalists, hystory or myth
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The start-up: a “secret” relation between the basil leaf and the local culture
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
A Community of Local and Visitors
The “culture of basil” identification
A “chart of values” definition
A right “name” identification
A ritual for commemoration
The Respect and Valorization of the local groups of interest
The Ingredients for “building” The Republic of Pesto
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
the educational tool: a ritual for the pesto.
People apprehend knowledge from books, but they do not become first actors of transmitting culture. Therefore we involve them in a
ritual preparation, in order they can learn, and “feel” the knowledge
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The “Patronage” of the Order
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
when who what how specific
1 minute musicians call people 3 long flute sounds Evocatinc silence
Start Great master
Dictat regulas
Announce, Remind, Procedure
Call of concentration
drummers Rumbles Play
Quiet & Strong Stimulating connection between humans and vegetal herbs
Beginning Great master
Calling 1st ingredient
call it loud 3 times (boody, spirit, hearth)
Citizens Start to make pesto
Call ingredient Sincronize rythmus
whistlers whislte ingredient
Repeating at the ear of each partecipant
3 times
drummers plays rythmus of the sound related to the called ingredient
Round or hit - depends on sound
The ritual for commemoration(sample of the “partiture”)
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
“sounds” procedures before the ritual
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
“citizens” come to the tables…
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
concitation before the ritual
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
Partecipants:families, children, young couples, locals and guest, old people, F&B professionals…Genuine Food lovers
Partecipants
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
Grand Master’s “regulas” for the “correct” Pesto preparation
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The beginning of the ritual
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The first ingredient…
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
Exciting Order and Personal Execution
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
Effect of the Bottom Up Approach: involvement.
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
hidden tradition becomes public
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
sauce preparation
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chaos is life!
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The Republic of Pesto Ritual was created in order to unite those people who remind the importance to prepare genuine food with their own hands. In a world where humans are taught not to think about what they are eating, the risk to forget the basilar importance to be conscious of food ingredients recongnition is a fundamental knowledge for life sustainability. This concept and ritual action (from the musics to the cerimony) was adopted by some ligurian peoples as aim of their cultural heritage and has become main theme of the “Fool on Food” BBC1 trasmission reported by R.Branson on July14, 2006.Every Spring the ritual is repeated - with the support of the Ancient Fraternity of Pesto and local communities - in Spotorno, near Savona, on the Italian Riviera.
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
The Final Test with “Zeffirino”
© Marco Cestari - Dec. 2008© Marco Cestari - Dec. 2008
Thank you for attention!