The Power of Relationships, Partnerships, and Influencers ...€¦ · marketing budget Added 4 new...

The Power of Relationships, Partnerships, and Influencers to Grow Your Business

#d2cc2d

Justin Belleme

Founder, Director of Strategy of JB Media Group and Co-founder of the JB Media Institute.

Marketing Manager of SOCAP

Social Impact Projects: +Acumen, B Lab, Conscious Company Media, BALLE, Social Venture Network, StartingBloc, and Hive.

#d2cc2d

What We Will Cover

● Growing an agency through relationships● Becoming a national agency focused on

social impact through partnerships● Generating explosive growth through

influencer marketing

Key Relationships

Relationships Launched JB Media Group

● 2010 - Kevin Schwartz on advisory board >> GPI / Craig Madison● 2012- Craig Madison and Betty Huskins >> EBCI / Jason Lambert● 2016 - Jason Lambert >> Harrah’s Cherokee / Brian Saunooke● Sales linking back to Craig Madison accounted for 35% of

our business in 2013 and was still around 25% in 2016

BRIAN SAUNOOKE

Leveraging Relationships

● Identify the opportunity● Use personal favors to build equity● Stay in touch

Building Partnerships

Keys to Our Partnerships Strategy

● Blended contracts - Sponsorships + cash● Converting partnerships into business development opportunities● Always keeping our eyes open for opportunities● Offer value first and play the long game

Influencer Marketing

History of Cruise Influencer Program + Results

● Launched influencer program for HHAS in 2010, sold $24k in year 1● Expanded in 2014 with 2 new influencers, reached $150k in sales● Added Sweepstakes in 2015, 2016, and 2017 - Generated over

2,000,000 Facebook impressions and 22k emails in 2017 on $3k marketing budget

● Added 4 new major influencers / partners in 2017 - Generated over $1.2 million in total sales tied to partners and influencers

If You Only Learn 3 Things From Me

● Choosing partners and influencers – finding partners that will help you get to the next level vs reaching to far above your current level

● Grow with your partners and influencers – find influencers and partners who are hustling hard before they get too big

● Vetting partners and influencers – trust your gut, don’t pay for empty promises, incentivize results with your partners and influencers. Always check their average engagement.

Recent Examples of Leveraging Relationships

● B Corp and +Acumen Contracts at JB Media Group● Current BIG Opportunity - Expanding JB Media Group

Email me any ?s at justin@jbmediagroupllc.com

And get my free e-book about partner marketing + 19 others (all free) at:

JBToolkit.com

The Power of Relationships, Partnerships, and Influencers ...€¦ · marketing budget Added 4 new...

Documents

Transcript of The Power of Relationships, Partnerships, and Influencers ...€¦ · marketing budget Added 4 new...

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