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Transcript of Managing relationships with bloggers and other online influencers. PR in the digital age conference,...
![Page 1: Managing relationships with bloggers and other online influencers. PR in the digital age conference, 3 December 2015](https://reader031.fdocuments.in/reader031/viewer/2022030312/58ed44091a28aba36e8b4655/html5/thumbnails/1.jpg)
Creating relationships with influencers.
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So what is an influencer and why do we need them?
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What does YouthNet do?
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Speed Dating
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Three Do’s
1 - Get contact details.
2 - Think about potential projects.
3 - Re-introduce yourself before you leave.
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Three Don’ts
1 - Only talk to one person.
2 - Don’t promise anything.
3 - Don’t say you’ll follow up that evening.
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Define Me Launch
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Blind Dates
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Michelle Thomas
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Three Do’s
1 - Keep it informal.
2 - Have a follow-up meeting in the diary.
3 - End with a few actions.
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Three Don’ts
1 - Avoid talking about payment.
2 - Never go empty handed.
3 - Be clear on how you’d like to work together.
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There are 2 ways to work with
influencers:
1 - Let influencers create the content
2 - Work with influencers on creating the content
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Courting
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Hannah Witton
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Three Do’s
1 - Take an interest in their work.
2 – Figure out how they fit your brand.
3 - Take your time.
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Three Don’ts
1 - Don’t chuck several projects their way.
2 - Don’t be close-minded.
3 - Don’t chuck money at them.
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Where can I find influencers?
1 - YouTube
2 - Blogs
3 - Instagram
4 - Periscope
5 - Reality shows
6 - Upcoming musicians
7 - Local reviewers
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My vagina looks like a turkey.
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Any questions?
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Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
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PR in the digital age
Conference
3 December 2015
London
#charityPR
Sponsored by