Post on 22-Jan-2017
Danielle Burke Product Marketing, Elevate
@danielleaburke
The Power of Employee Activation Ryan Cook
Global VP of Talent Acquisition CH2M
@ryandcook
Derina Adamczak Global Recruitment Marketing
CH2M
@derinaad
20%More likely to retain
top talent
58%More likely to
attract top talent
2013 Altimeter Research for LinkedIn
Companies with the most socially engaged employees are
Note: Engagement data from Oct 2014 – 1 Regular Regular Engagements = Engagements with Company Status updates, Influencer posts, and Sponsored Updates 2 Employee-driven Engagements = Engagements with employee long-form posts, employee shares / re-shares / posts / comments / likes / clicks
3%
Few employees share company-related content today
of employees share company-related content
Total engagements
Total Engagement with Company Content
+30%
Engagement from company shares
Engagement from employee shares
3%
Total Engagements
Yet this small group drives significant engagement with content
of employees share company-related content
* Based on Linkedin.com site activity: June 2015 – August 2015* Regular engagement” = clicks and social gestures on the average enterprise company’s organic Company Status Updates (excludes Sponsored Updates)* Employee-driven engagement = clicks and social gestures on employee re-shares of the average company’s Company Status Updates
Even small increases in employee activation can drive significant impact
Series1
Employee engagement %
No Employees 3% Employees 6% Employees
+30%+60%
+100%
10% Employees
0%
Today
3%
If increased
6%
If increased
10%
Total engagement
Like, click, comment, re-share
Even small increases in employee activation can drive significant impact
LEAP limited launch program
Elevate helps companies empower their employees to become social professionals