The Perfect Storm

2008Seattle

2009Baltimore

2010St. Louis

Cookie Cutter Kids & Cookie Cutter Colleges

Overwhelmedby the “ands”

Rankings: allure of

exclusivity

Rankings: appeal of simplicity

Rankings: starting point

Colleges being judged on

their retention

“Early Early” warning

Engaged prospects will be engaged

students

Looking for love in all the wrong places

Are you good “stewards” of their money?

Recruiting outside your comfort zone

Your website is their first

experience

Shorten your inquiry form

Your website accessibility on mobile devices

Understand your best-fit

DNA

Selling“going away”

to college

College is an intimate choice

We’re focusing on individual’s outcomes.

Train financial aid professionals on

recruitment.

“Pair. Stare. Share.”

Transfer students make great tour

guides.

We have transparency in financial aid.

2010 XAward

Hendrix CollegeAlbright College

Chris LydonCalifornia Lutheran

University

Bryan Lester

Arlene Cash

2011New Orleans

Next Webcast5 Benefits of CRM

(you haven’t thought about)November 12th

overthrowingdeadculture.com

The Perfect Storm