The Perfect Storm: iThink Webcast
Transcript of The Perfect Storm: iThink Webcast
The Perfect Storm
2008Seattle
2009Baltimore
2010St. Louis
Cookie Cutter Kids & Cookie Cutter Colleges
Overwhelmedby the “ands”
Rankings: allure of
exclusivity
Rankings: appeal of simplicity
Rankings: starting point
Colleges being judged on
their retention
“Early Early” warning
Engaged prospects will be engaged
students
Looking for love in all the wrong places
Are you good “stewards” of their money?
Recruiting outside your comfort zone
Your website is their first
experience
Shorten your inquiry form
Your website accessibility on mobile devices
Understand your best-fit
DNA
Selling“going away”
to college
College is an intimate choice
We’re focusing on individual’s outcomes.
Train financial aid professionals on
recruitment.
“Pair. Stare. Share.”
Transfer students make great tour
guides.
We have transparency in financial aid.
2010 XAward
Hendrix CollegeAlbright College
Chris LydonCalifornia Lutheran
University
Bryan Lester
Arlene Cash
2011New Orleans
Next Webcast5 Benefits of CRM
(you haven’t thought about)November 12th
overthrowingdeadculture.com
The Perfect Storm