@ChrisQueso’sO.P.E.N. Way To Social Media

Excellence

Chris CraftConvergeSouth 2013

Greensboro, NC

What are today’s goals?@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

1. To learn how to make the most out of your opportunities to engage on social media

2. To help you leverage your content and social media in the pursuit of your passion

3. To show you how to educate yourself and others through social media

4. To show you how to organically grow your network and influence through social media

A little about me@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Proud Husband and Father

Dedicated Team Leader

Author & Branding Geek

Proud Texan (in Georgia)

Proud Tiger & Yellow Jacket

Component 1: Opportunity

@ChrisQueso’s O.P.E.N. Way ToSocial Media Excellence

Opportunity: (an awesome noun) a set of circumstances that makes it possible to do something

Types of Opportunities@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Wild Cards/Random Opportunities

and…

Snowball Opportunities

My Wild Card That Snowballed

@ChrisQueso’s O.P.E.N. Way To Social Media Excellence

Responding to one tweet resulted in:

-Being quoted in ROI-Guest blogging-Speaking-More business-A mentor for life

Component 2: Passion@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Passion: (a lovely noun) an object of desire or deep interest

Your Passion and Purpose@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

What is your overall goal for engaging on social media? Fun, business, research?

Passion is the glue of the O.P.E.N. Way

Your passion must shine through your content & social media engagement

A.C.T.I.O.N.@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Active Change That Ignites Our Now

Go beyond knowing your passion. Get out there and make it happen!

A.C.T.I.O.N. is deliberate practice.

You can’t leave much up for chance.

A.C.T.I.O.N.@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Active Change That Ignites Our Now

Take A.C.T.I.O.N. by creating and sharing compelling content!

Component 3: Education@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Learning never ends.

Link your education to your passion. It’s better that way.

-Listen (learn)

-Engage (build relationships)

-Nurture (educate yourself & others)

Component 3: Education@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Listen!

How can you learn if you’re busy talking?

-Quora-Twitter-Hootsuite / Sprout Social-Radian6

Component 3: Education@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Listen/Engage/Nurture : Quora -The Best Q&A Network. Learn about almost anything.

-Community that truly cares about the spreading of knowledge!

-Accountability & Authority

Component 3: Education@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Listen/Engage/Nurture : Twitter -The news feed of the Digital Age

-Search and Listening Tips

-Don’t come empty handed. Engage with content!

Component 4: Networking@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Nurture/Network : LinkedIn

-More than a network for finding a new job!

-LinkedIn is a place to share career-changing content.

-Social Proof & Authority

Component 4: Networking@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Gives legs to the previous components

Old-school networking is necessary!

Modern networking accelerates the growth of your platform.

Relationships are real! We are humans, not avatars.

Thank You!@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Let’s Connect!@ChrisQueso’s O.P.E.N. Way To

Social Media Excellence

Chris Craft

NaoIsNow.com

chris@naoisnow.com

@ChrisQueso

Enjoy the book!openroutine.com