The next generation of social businessunleashing the power of your employees

employee advocacy?

Marketing is too important to be left to marketing people

“”David Packard

why moose? why me?

So what is social media?

Most social media for business is like shouting at motorway traffic

“”

Graham Campbell (Chief Moose)

Most social media for business is like shouting at motorway traffic

“”

Graham Campbell (Chief Moose)

some say, use a

some say, use a

Better social businesses

think in colour

*social media advertising and marketing

Better still

*be in the car with them! Targeted content marketing - definitely NOT SPAM

Better still

*be in the car with them! Targeted content marketing - definitely NOT SPAM

networkingsocial media is

but

ars

Brands are from

people are from

enus

Awkward audience participation bit

Awkward audience participation bit

learn to speak venutian

or

use an interpreter

employee advocacy

2 questions

what do you actually do?

what’s the ROI on social media?

what’s the ROI of trust & loyalty?

only 15% of people trust recommendations from brands

Gartner April 2015

84% of people trust recommendations from people they know

Gartner April 2015

Advocacy Trust Reach

= +

WIDGETS R US

WIDGETS R US

reach

IBM used 7 sales staff in an employee advocacy trial on LinkedIn.

Gartner April 2015

Reach grew from 54K to 1.3M. Sales grew by over 400%

Susan Emerick

reach

power

networks

communities

= =

the age of influence

trust

culture eats strategy for breakfast

“”Peter Drucker

culture eats strategy for breakfast

“”Peter Drucker

Fake quote alert

culture eats strategy for breakfast

“”Peter Drucker

&

-v-risk reward

-v-

culture

Real Trumps Perfect

Real Trumps Perfect

every time

26th March 8.30am-12.30pm

Ziferblat Edge St

SIGN UP TODAY

An introduction to employee advocacy

Marketing is too important to be left to marketing people

“”David Packard

The next generation of social businessunleashing the power of your employees