Post on 19-Jan-2016
The Next Generation Designed for Windows Logo Program: An Introduction
Jon MorrisProgram ManagerWindows Logo Programjmorris @ microsoft.comMicrosoft Corporation
Jeff MeissnerProgram ManagerWindows Logo Program jeffme @ microsoft.comMicrosoft Corporation
Session GoalsSession Goals
Attendees should leave this session withthe following:
Awareness of the new opportunities provided bythe enhancements to the logo program
Understanding of the direction of the new logo requirements for Windows codenamed “Longhorn”
Knowledge of when the formal requirements will be released and when to provide feedback
Session OutlineSession Outline
Define the goals of the Windows Logo Program
New name: Windows Logo Program
Introduce the new "Gold" level
Goals of the “Silver” level (formerly “logo” level)
Goals of the new "Gold" level
"Gold" level relation to “Silver” level
Implementation of the "Gold" level programAdministration & submissions
Testing and validation of "Gold" requirements
Examples of "Gold" level requirements
Logo program milestone schedule
Introducing the "Gold" Logo Program Introducing the "Gold" Logo Program
A new qualification level for the WindowsLogo Program
The new level has a temporary placeholder name: "Gold"
The former “logo” level has a new placeholder name: "Silver"
The "Gold" program will recognize products that deliver the premium Longhorn experience
New level created in response to partner feedback and Microsoft improvement efforts
Need to differentiate products
Relevance of requirements to an evolving industry
Harmonize the different Microsoft logo programs
“Gold” Logo
Relation Between "Silver" and "Gold" LogoRelation Between "Silver" and "Gold" Logo
"Silver" is the first logo qualification levelIncludes subcomponent levels “signature” and “Driver Quality Signature” (DQS)
"Gold" builds upon "Silver""Gold" level requirements are a superset of "Silver" requirements
“Signature”
DQS
""Silver" Logo
Goals of the “Silver” Logo ProgramGoals of the “Silver” Logo Program
The goals of the "Silver" Logo program arePromote reliability and stability
e.g., no memory pool corruption
Compatibility with OS and industry standardsPnP and bus specification compliance
Functional capabilityEthernet adaptor operates as described in the DDK
Hardware evolves along with OSarchitectural advances
New driver models, DEP, 64-bit
The program is meant to be inclusive
Goals of the “Silver” Logo Program (con’t) Goals of the “Silver” Logo Program (con’t)
Sublevel components of the “Silver” Logo program
“signature level” (no logo)Reliability & Stability
OS and industry standards compatibility
Minimal functional compatibility
Driver Quality Signature (DQS) (no logo)Reliability & Stability
True generic driver qualification
See session “Windows Driver Quality Signature”
Goals of the "Gold" Logo ProgramGoals of the "Gold" Logo Program
Provide means to differentiate premium products New marketing incentives are included with the"Gold" logo
See session “Windows Longhorn Logo Program: The Next Generation of ‘Designed for Windows’ ”
Distinguish between the “works well” product and those that deliver the best-in-class, premium experience
"Gold" logo products will meet a higher bar for performance and functionality
Reduce the multiple similar looking logos to a very few
Simplification requested by industry partners
Messaging and look will be similar for SW applications and HW products
Goals of the "Gold" Logo Program (cont.)Goals of the "Gold" Logo Program (cont.)
Expand scope to include PC Ecosystem"Silver" logo program focused on PC centric products
"Gold" logo program extends the “Silver” logo program to include products that interact with the PC
More relevant and responsive to industry development cycles
Implementation of the “Gold” Program
Implementation of "Gold" Logo Program Implementation of "Gold" Logo Program
"Silver" Logo program implemented the sameas former “logo” levelThe "Gold" program recognizes partners who invest in development & marketing to deliver premium products
Many products will not meet the higher bar of the premium requirements"Gold" logo will not be available for all product categories
"Gold" program requirements will be updated frequently
In order to be more responsive to industry development cycles, the requirements will be updated at least once per year
The "Gold" Logo program only appliesto Longhorn
Testing and Administration –Testing and Administration – Preliminary
Administration is expected to be similar to Windows XP logo
Online submission
Processed by WHQL
Testing will be an extension to the WDKThe WDK is the test vehicle for "Silver" logo
WDK will also be used to validate "Gold" requirements
"Gold" level testing may include testing in addition to WDK Audit process
Use of specialized industry specific test equipment
Third party qualification
Proposed means to identify "Gold" compliant productsDigital signature with "Gold" attribute
Distinct placement on Windows Market Place
Distinct logo artwork
Proposed "Gold" level system requirementsConsumer class systems:
Support Aero visual theme
Support DVD burning
Business class systems:Support security by implementing TPM v1.2
Support RTC with array microphone capable audio system
Mobile system:Implement 802.11g
External display connector must be DVI
Implement button for launching mobility settings
Battery life requirement
"Gold" System Requirements –"Gold" System Requirements – Preliminary
"Gold" Device Requirements –"Gold" Device Requirements – Preliminary
Proposed "Gold" level device requirementsPrinters: support enhanced color matching
Monitors/Displays: implement DVI connector; enhanced color matching
Audio: support WaveRT miniport WDM driver
Input devices: kernel mode drivers use KernelMode Driver Framework (KMDF); support non-legacy connectors
Graphics: support Aero visual theme; implementDVI connection
All drivers: achieve minimum Driver Quality Rating
Longhorn Logo “Estimated” ScheduleLonghorn Logo “Estimated” Schedule
Longhorn Logo Client Requirements
Draft 0.6 Formal “Gold” Requirements Summer ‘05
Draft 0.7 Driver and HW requirements proposed Winter ‘05
Draft 0.9 All requirements are final Spring ‘06
Draft 0.5 HW requirements proposed Summer ‘05
Draft 0.6 FW requirements proposed Winter ‘05
Draft 0.7 Driver and HW requirements proposed Spring ‘06
Draft 0.9 All requirements are final Fall ‘06
Longhorn Logo Server Requirements
Summary Summary
The "Silver" Logo program is identical to former “logo” level program
The new "Gold" level program includes and extendsthe “Silver” logo level by
Adding requirements focused on performance and capabilities
Adding requirements categories for devices that make up thePC Ecosystem
The "Gold" Logo program rewards investments in marketing and development
Not all product types will be recognized
"Gold" level program is more responsive toindustry changes
Call to ActionCall to Action
Review the preliminary description of the new "Gold" logo level
Review directional requirements
Assess how the “Gold” Logo program may complement your product designs and planning
Look for the first formal release of the "Gold" logo requirements at the draft 0.6 version of the Windows Longhorn Logo Program 3.0 requirements document
Formal feedback process at draft 0.6 release
Community ResourcesCommunity Resources
Windows Hardware & Driver Central (WHDC)www.microsoft.com/whdc/default.mspx
Technical Communitieswww.microsoft.com/communities/products/default.mspx
Non-Microsoft Community Siteswww.microsoft.com/communities/related/default.mspx
Microsoft Public Newsgroupswww.microsoft.com/communities/newsgroups
Technical Chats and Webcastswww.microsoft.com/communities/chats/default.mspx
www.microsoft.com/webcasts
Microsoft Blogswww.microsoft.com/communities/blogs
Email hwlogo@microsoft.com
Web ResourcesProposed Longhorn Partner Logo requirementshttp://www.microsoft.com/whdc/winlogo/hwrequirements.mspx
Related SessionsTWWI05003 Longhorn Partner Logo Program:The Next Generation of “Designed for Windows” TWDE05008 Windows Driver Quality Signature
Additional ResourcesAdditional Resources
© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.