The Next Generation Designed for Windows Logo Program: An Introduction

Jon MorrisProgram ManagerWindows Logo Programjmorris @ microsoft.comMicrosoft Corporation

Jeff MeissnerProgram ManagerWindows Logo Program jeffme @ microsoft.comMicrosoft Corporation

Session GoalsSession Goals

Attendees should leave this session withthe following:

Awareness of the new opportunities provided bythe enhancements to the logo program

Understanding of the direction of the new logo requirements for Windows codenamed “Longhorn”

Knowledge of when the formal requirements will be released and when to provide feedback

Session OutlineSession Outline

Define the goals of the Windows Logo Program

New name: Windows Logo Program

Introduce the new "Gold" level

Goals of the “Silver” level (formerly “logo” level)

Goals of the new "Gold" level

"Gold" level relation to “Silver” level

Implementation of the "Gold" level programAdministration & submissions

Testing and validation of "Gold" requirements

Examples of "Gold" level requirements

Logo program milestone schedule

Introducing the "Gold" Logo Program Introducing the "Gold" Logo Program

A new qualification level for the WindowsLogo Program

The new level has a temporary placeholder name: "Gold"

The former “logo” level has a new placeholder name: "Silver"

The "Gold" program will recognize products that deliver the premium Longhorn experience

New level created in response to partner feedback and Microsoft improvement efforts

Need to differentiate products

Relevance of requirements to an evolving industry

Harmonize the different Microsoft logo programs

“Gold” Logo

Relation Between "Silver" and "Gold" LogoRelation Between "Silver" and "Gold" Logo

"Silver" is the first logo qualification levelIncludes subcomponent levels “signature” and “Driver Quality Signature” (DQS)

"Gold" builds upon "Silver""Gold" level requirements are a superset of "Silver" requirements

“Signature”

DQS

""Silver" Logo

Goals of the “Silver” Logo ProgramGoals of the “Silver” Logo Program

The goals of the "Silver" Logo program arePromote reliability and stability

e.g., no memory pool corruption

Compatibility with OS and industry standardsPnP and bus specification compliance

Functional capabilityEthernet adaptor operates as described in the DDK

Hardware evolves along with OSarchitectural advances

New driver models, DEP, 64-bit

The program is meant to be inclusive

Goals of the “Silver” Logo Program (con’t) Goals of the “Silver” Logo Program (con’t)

Sublevel components of the “Silver” Logo program

“signature level” (no logo)Reliability & Stability

OS and industry standards compatibility

Minimal functional compatibility

Driver Quality Signature (DQS) (no logo)Reliability & Stability

True generic driver qualification

See session “Windows Driver Quality Signature”

Goals of the "Gold" Logo ProgramGoals of the "Gold" Logo Program

Provide means to differentiate premium products New marketing incentives are included with the"Gold" logo

See session “Windows Longhorn Logo Program: The Next Generation of ‘Designed for Windows’ ”

Distinguish between the “works well” product and those that deliver the best-in-class, premium experience

"Gold" logo products will meet a higher bar for performance and functionality

Reduce the multiple similar looking logos to a very few

Simplification requested by industry partners

Messaging and look will be similar for SW applications and HW products

Goals of the "Gold" Logo Program (cont.)Goals of the "Gold" Logo Program (cont.)

Expand scope to include PC Ecosystem"Silver" logo program focused on PC centric products

"Gold" logo program extends the “Silver” logo program to include products that interact with the PC

More relevant and responsive to industry development cycles

Implementation of the “Gold” Program

Implementation of "Gold" Logo Program Implementation of "Gold" Logo Program

"Silver" Logo program implemented the sameas former “logo” levelThe "Gold" program recognizes partners who invest in development & marketing to deliver premium products

Many products will not meet the higher bar of the premium requirements"Gold" logo will not be available for all product categories

"Gold" program requirements will be updated frequently

In order to be more responsive to industry development cycles, the requirements will be updated at least once per year

The "Gold" Logo program only appliesto Longhorn

Testing and Administration –Testing and Administration – Preliminary

Administration is expected to be similar to Windows XP logo

Online submission

Processed by WHQL

Testing will be an extension to the WDKThe WDK is the test vehicle for "Silver" logo

WDK will also be used to validate "Gold" requirements

"Gold" level testing may include testing in addition to WDK Audit process

Use of specialized industry specific test equipment

Third party qualification

Proposed means to identify "Gold" compliant productsDigital signature with "Gold" attribute

Distinct placement on Windows Market Place

Distinct logo artwork

Proposed "Gold" level system requirementsConsumer class systems:

Support Aero visual theme

Support DVD burning

Business class systems:Support security by implementing TPM v1.2

Support RTC with array microphone capable audio system

Mobile system:Implement 802.11g

External display connector must be DVI

Implement button for launching mobility settings

Battery life requirement

"Gold" System Requirements –"Gold" System Requirements – Preliminary

"Gold" Device Requirements –"Gold" Device Requirements – Preliminary

Proposed "Gold" level device requirementsPrinters: support enhanced color matching

Monitors/Displays: implement DVI connector; enhanced color matching

Audio: support WaveRT miniport WDM driver

Input devices: kernel mode drivers use KernelMode Driver Framework (KMDF); support non-legacy connectors

Graphics: support Aero visual theme; implementDVI connection

All drivers: achieve minimum Driver Quality Rating

Longhorn Logo “Estimated” ScheduleLonghorn Logo “Estimated” Schedule

Longhorn Logo Client Requirements

Draft 0.6 Formal “Gold” Requirements Summer ‘05

Draft 0.7 Driver and HW requirements proposed Winter ‘05

Draft 0.9 All requirements are final Spring ‘06

Draft 0.5 HW requirements proposed Summer ‘05

Draft 0.6 FW requirements proposed Winter ‘05

Draft 0.7 Driver and HW requirements proposed Spring ‘06

Draft 0.9 All requirements are final Fall ‘06

Longhorn Logo Server Requirements

Summary Summary

The "Silver" Logo program is identical to former “logo” level program

The new "Gold" level program includes and extendsthe “Silver” logo level by

Adding requirements focused on performance and capabilities

Adding requirements categories for devices that make up thePC Ecosystem

The "Gold" Logo program rewards investments in marketing and development

Not all product types will be recognized

"Gold" level program is more responsive toindustry changes

Call to ActionCall to Action

Review the preliminary description of the new "Gold" logo level

Review directional requirements

Assess how the “Gold” Logo program may complement your product designs and planning

Look for the first formal release of the "Gold" logo requirements at the draft 0.6 version of the Windows Longhorn Logo Program 3.0 requirements document

Formal feedback process at draft 0.6 release

Community ResourcesCommunity Resources

Windows Hardware & Driver Central (WHDC)www.microsoft.com/whdc/default.mspx

Technical Communitieswww.microsoft.com/communities/products/default.mspx

Non-Microsoft Community Siteswww.microsoft.com/communities/related/default.mspx

Microsoft Public Newsgroupswww.microsoft.com/communities/newsgroups

Technical Chats and Webcastswww.microsoft.com/communities/chats/default.mspx

www.microsoft.com/webcasts

Microsoft Blogswww.microsoft.com/communities/blogs

Email hwlogo@microsoft.com

Web ResourcesProposed Longhorn Partner Logo requirementshttp://www.microsoft.com/whdc/winlogo/hwrequirements.mspx

Related SessionsTWWI05003 Longhorn Partner Logo Program:The Next Generation of “Designed for Windows” TWDE05008 Windows Driver Quality Signature

Additional ResourcesAdditional Resources

© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.