The New Rules Of Engagement – The 20-20-60 Rule

By Rob HagenNext Generation Dealer ServicesBrought To You By

Creating Customers Who Create Customers:

Objective

Spend less time on social networks while still maximizing influence.

An exact blueprint to engage your fans, followers and connections.

Gives you a starting point to gauge your social interactions.

The First 20

Pre tested content Alltop.com YouTube.com PopUrls.com Google.com/Alerts Digg.com Don’t stick just to the car business Funny is money Quotes and silly one liners

The Second 20

It’s all about you! Mix it up don’t self promote all at

once. Real time search is in, take

advantage. Video Link to your blog, your videos, and to

your Facebook page.

The 60 60 percent of everything you do on social

networks should be all about building relationships.

Join as many conversations as possible. Give good tips, offer advice and help out

people in need. Listen first then respond. Give stuff away! Refer people in your networks to other

people in your networks. Influencing word of mouth.

Conversations People are on social networks to

interact with other people so interact! Starting conversations

1. What’s your favorite Dr. Seuss book?2. Have you ever been in a food fight?3. What famous person do people say you

look most like?4. Would you lie in court, under oath to

protect your best friend? What about your spouse?

5. Butter or margarine?

The Secrets of Creating a Fanatical Following The law of reciprocation Social proof Liking

1. Similarity2. Praise3. Increased familiarity4. Association5. Authority

Treat your “online friends” as “real life” friends.

Contact Me

RobH@NextGenDealer.com

Cell 225-938-0993

Company: NextGenDealer.com

Facebook.com/NextGenerationDealer

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