60 40 20 40 60 20 40 20 60 20 60 The process of wearing something down by friction.
The New Rules Of Engagement The 20 20 60
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The New Rules Of Engagement – The 20-20-60 Rule By Rob Hagen Next Generation Dealer Services Brought To You By Creating Customers Who Create Customers:
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Next Generation Dealer Services exclusive! Our 20-20-60 Rules of Engagement for social media content creation!
Transcript of The New Rules Of Engagement The 20 20 60
The New Rules Of Engagement – The 20-20-60 Rule
By Rob HagenNext Generation Dealer ServicesBrought To You By
Creating Customers Who Create Customers:
Objective
Spend less time on social networks while still maximizing influence.
An exact blueprint to engage your fans, followers and connections.
Gives you a starting point to gauge your social interactions.
The First 20
Pre tested content Alltop.com YouTube.com PopUrls.com Google.com/Alerts Digg.com Don’t stick just to the car business Funny is money Quotes and silly one liners
The Second 20
It’s all about you! Mix it up don’t self promote all at
once. Real time search is in, take
advantage. Video Link to your blog, your videos, and to
your Facebook page.
The 60 60 percent of everything you do on social
networks should be all about building relationships.
Join as many conversations as possible. Give good tips, offer advice and help out
people in need. Listen first then respond. Give stuff away! Refer people in your networks to other
people in your networks. Influencing word of mouth.
Conversations People are on social networks to
interact with other people so interact! Starting conversations
1. What’s your favorite Dr. Seuss book?2. Have you ever been in a food fight?3. What famous person do people say you
look most like?4. Would you lie in court, under oath to
protect your best friend? What about your spouse?
5. Butter or margarine?
The Secrets of Creating a Fanatical Following The law of reciprocation Social proof Liking
1. Similarity2. Praise3. Increased familiarity4. Association5. Authority
Treat your “online friends” as “real life” friends.
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