v

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Computer Science DegreeWeb DeveloperJust me in the beginning in April 2004Now: Eleven lovely people

SOLD

SOLD

50,000+ Subscribers

10,000,000 Page Views

Marketing has changed.

Branding and control

Conversation + empowerment

We’re all cynical & disloyalWe’re cynical and disloyal.

Honesty + Openness

The Basics

Obsess about conversions.

bit.ly/ab-testing

Google Website Optimizer

The Not-So-Basics

Building Social Capital

3,500,000 monthly visits

Johnson & Johnson

Where to go from here?

Identify your niche.

Figure out what they’re really trying to do.

Create a do-able plan.

Some ideas ...Some ideas ...

Help them be better businessmen.

Help them be better coders.

Help them be better salesmen.

It’s a full-time job.

Flickr Lovinflickr.com/photos/nvaine

flickr.com/photos/kallebooflickr.com/photos/kierkier

flickr.com/photos/binkley27

Thanks!ryan@carsonified.comtwitter.com/carsonified