Marketing Automation Tools for Eloqua Operations - From DocuSign's Ryan Schwartz
The New Marketing, by Ryan Carson
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Transcript of The New Marketing, by Ryan Carson
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Computer Science DegreeWeb DeveloperJust me in the beginning in April 2004Now: Eleven lovely people
SOLD
SOLD
50,000+ Subscribers
10,000,000 Page Views
Marketing has changed.
Branding and control
Conversation + empowerment
We’re all cynical & disloyalWe’re cynical and disloyal.
Honesty + Openness
The Basics
Obsess about conversions.
Google Website Optimizer
The Not-So-Basics
Building Social Capital
3,500,000 monthly visits
Johnson & Johnson
Where to go from here?
Identify your niche.
Figure out what they’re really trying to do.
Create a do-able plan.
Some ideas ...Some ideas ...
Help them be better businessmen.
Help them be better coders.
Help them be better salesmen.
It’s a full-time job.
Flickr Lovinflickr.com/photos/nvaine
flickr.com/photos/kallebooflickr.com/photos/kierkier
flickr.com/photos/binkley27
