Post on 12-Jun-2020
The New LogoMaddie’s Fund’s new logo is made up of the illustrated ‘mark’ and the typographical ‘word mark’. They should always be used in combination. Because of the complexity of the artwork, it can only be printed as CYMK or black & white.
The Mark
The Word Mark
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Clear SpaceUse the following guide to determine the required amount of clear space when using the logo.
Logo over imagesPlease use good design sense when placing the logo over an image. The area of placement should take the clear space guidelines into consideration so as not to place the logo too close any active elements within the image. In addition, the area of placement should serve as a “quiet” background, allowing the logo to communicate clearly as the foreground, primary element.
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Color Palette Maddie’s Fund® Primary and Secondary PMS palettes for use in branded communications
Primary
Secondary319U
3282U
COLOR CONVERSIONS:
COLOR CONVERSIONS:C27M75Y89K18
R162G82B48
C31M86Y80K33
R132G51B46
C60M22Y53K2
R112G160B136
C19M25Y52
R209G184B135
C48M66Y80K56
R82G57B38
C42M20Y53K1
R156G175B137
C53M22Y40
R126G157B146
C15M13Y21
R216G210B197
C50M57Y73K36
R101G82B62
C82M23Y46K6
R0G137B136
C52
Y19
R124G202B208