KPI’s In Your Business

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Key Performance Indicator•A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

KPI Examples

What Do KPI’s Affect•Growth•Cash Flow•Profitability•Effectiveness•Balance Sheet•Success•Failures

What Are Some KPI’s I Use• Social Media Traffic• Email Clicks• RSVP’s To Monday Note• Signups To Workshops•Offers Submitted•Offers Approved• Asset Manager Contact• Asset Manager Tapes

Where To Start?•Your Database•Deals Offered•Marketing Numbers

Database KPI’s•How Big or Small is Your Database?•Names, Emails, Cell Phones•What Are Your Doing To Grow Your Database?• Linked In Connections•Networking Groups•Memberships• Special Events• Leveraging Other People’s Databases

Grow Your List• 20 People Per Day/100 Per Week• 5,200 In A Year!!!• Very Feasible• Linked In, Facebook, Instagram, Twitter•Using #’s like #realestate, #sdira #investors will help you!• Blogs•Organic and Paid Traffic

Deals Offered• You Need To Have A Monthly Number!• If You Aren’t Submitting or Breaking Down Deals You

Are Just Playing or Pretending!• New Investors, Realtors, Mortgage Brokers,

Wholesalers Only Close Around 10% To Begin With!!!• If you need to replace $5,000/month salary• $500 Avg Cashflow per deal = 10 Deals• If you are splitting that with funders = 20 Deals• 10% Close Rate = 200 Offers = 17 Offers Per

Month/4.25 per Week!

Other Professional Numbers•Mortgage Brokers – Applications Received• Realtors – New Listing Appointments• Short Sales – New Clients, Phone Calls•Wholesalers – New Deals to Promote• Title Reps – New Realtors• Bankers – Appointments/New Accounts• Financial Advisors – Appointments• Speakers – Speaking Events

Marketing Numbers•Postcards Sent/Appts Made•Phone Calls Made/New Clients• Asset Managers Called/New Lists•Emails Sent/Opened•New FB Connections•Clicks on Your Links

Don’t Over KPI Yourself!!!• Too Many Numbers Will Drive You Crazy and Is

Ineffective!• Pick 1-3 Numbers• Focus By Itself Will Help Increase Productivity!• Focus Daily On Them• Share Them With Your Team• Review Weekly/Monthly• Adjust As Needed• No Focus, No Clarity

Take Action•What Are Some KPI’s That You Look At Currently?•What Are Some Numbers That Are Important To You?•What Are You Going To Do Differently Now?

Questions

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