Agenda

Introductions Who is the B2B Modern Marketer? What is Inbound Marketing? Q&A

The Modern B2B Marketer

Who is the B2B Modern Marketer?

The B2B Modern Marketer

The B2B Modern Marketer

The B2B Modern Marketer is a hybrid between an artist & scientist, combining these skills to create marketing campaigns that their audience will love. They utilize Inbound Marketing through digital channels, creating a series of touch points designed to drive leads & increase customer engagement. Leveraging sophisticated marketing technologies, they track and analyze data to optimize performance and increase ROI.

The Artist King/Queen of Content Inbound marketing is the go-to strategy of the Modern Marketer.

Designs Compelling Assets Creates visually compelling content that is designed to engage the consumer and move them through the funnel. Social Media Maven Leverages social media not only for awareness but for lead generation Postmaster of Web 3.0 Creates Email workflows that engage and nurture leads through the funnel. Intuitively Inbound Focuses on getting found on search, social media & mobile platforms.

The Scientist ROI Driven It’s all about the return and maximizing that return

Loves Big Data Tracks and analyzes data to make smarter decisions and to increase future returns. Marketing MacGyver Works smarter with fewer resources and smaller budgets and evolves with the ever changing digital world Performance Junkie Monitors campaign performance Intuitively Inbound Focuses on getting found on search, social media & mobile platforms.

Modern Marketer’s Playbook

The Marketing Playbook is…

. . The Marketing Playbook is BROKEN.

INBOUND MARKETING The process of helping potential customers find your company, often before they are even looking to make a purchase, and then turning that early awareness into brand preference and ultimately into leads and revenue.

The Modern Marketers Playbook

Creating compelling content that pulls leads to your website. The website is no longer a “Digital Brochure” but an actionable Sales Ready Website that leverages context to move leads through the funnel.

The Modern Marketing Playbook Create Compelling Content

Blog Articles Webinars eBook Video

Social Media Promotion LinkedIn Twitter Facebook

Sales Ready Website (Context) Persona Driven Content Calls To Actions Resources Email Marketing On-Page Optimized

Q&A

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