SMBs: Defining the "Ideal" Modern Marketer [STUDY]
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SMBs: Defining the “Ideal”Modern Marketer
description
We teamed up with BtoB Magazine to conduct a study on how SMBs are using marketing technology today, entitled: Maximizing Synergies in Technology, Branding, Customer Interaction. This presentation highlights some of the findings from the study as well as compares with the experiences of companies overall.
Transcript of SMBs: Defining the "Ideal" Modern Marketer [STUDY]
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SMBs: Defining the “Ideal”Modern
Marketer
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The Modern Marketing ecosystem is changing…
SMBs are more reliant on
technology than ever before.
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SMBs rate themselves 65% compared to an “ideal” Modern Marketer.
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SMB marketers continue to cite email as their core
marketing channel.
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#1 Goal of Modern Marketing adoption is to lead to more sales.
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So…
…What does “Modern Marketing”
mean to today’s SMBs?
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To learn more about our study with BtoB Magazine:
Download our Whitepaper: http://bit.ly/1caxZ1z
Listen to the replay of our webcast: http://bit.ly/17FIRmA
Share your thoughts by using the #BtoBEloquaSMB hashtag on Twitter