The Mindset of Successful Outreach

It’s not bragging if it’s true

I often get asked: HOW do we do outreach?

Ideas & Concepts that deserves more than just links!

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source: the awesome @DaveTrott Source: @DaveTrott

Think like a 50s Ad Exec and execute like a geek!

let me show you some examples

Unknown Tourism - com

http://www.expedia.co.uk/vc/unknowntourism/

53 linking root domains (so far)

It has even turned in to a fan-made-mod for The Sims

People has been calling our office wanting to BUY the posters

Over 500 signatures!

http://www.gocompare.com/money/billionaire-league/

75 linking root domains

2  hours  of  twee,ng  later…  

Over 200 pieces of coverage in 1 week

It became a twitter moment

Shared over 48k times in 48 hours

Historic London

http://www.expedia.co.uk/vc/historicLondon

91 Linking root domains Views: 41,884

When your campaign is good enough to get TV coverage

Sometimes, it doesn’t work!

How to Win a Man Booker Prize

5,333 page views

When you get to a dead-end, find another way!

Are Books Getting Bigger and Better?

28 links 30 unlinked mentions Social shares from:

I can tell you what tools we use and how we write outreach emails, but that isn’t the reason why we succeed!

Finding & developing the RIGHT people!

Who knows someone that has loads of experience but isn’t good at their job?

Hiring based on experience as a main criteria is often a mistake!

Meet Alex!

He has a degree in Criminology���He’s an avid writer and really passionate about sports���

���He had no prior knowledge of SEO or Outreach

He got coverage from:

Alex insisted on increasing his own targets

And STILL achieved 20% over target in his first 6 months!

Target Actual

How?

What makes success?

I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards

“Best Use Of Technology” - Blackberry Woman & Technology

“35 women under 35” High Achievers List - Management Today

Search Personality of the Year - UK Search Awards

I started my own SEO agency at 31 On my own. No business partners.

Grown the agency to become a successful

and profitable business.

In the last 12 months the agency

has won 10 awards

IQ?

Upbringing?

Education?

Luck?

Money?

How did I do that?

I am dyslexic

My grades at school were; “meh”

I dropped out of university

My family was bankrupt (twice!) when I grew up

I had an alcoholic parent

I had my first baby at 26

I started the agency in the height of the recession

I had my second baby in the first year of business

Oh and my IQ is totally average (sadly)

HOW YOU THINK

change the way you look at things the things you look at change

if you

Wayne Dyer

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

Find the people that have GRIT + PASSION!

Help people be MORE of who they really are!

Lastly….

YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.

Do, or do not, there is no try!

Thank You!

Lisa@vervesearch.com@LisaDMyers