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Not Your Father's Google News SearchLove 2015
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Transcript of Not Your Father's Google News SearchLove 2015
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Not Your Father’s Google News
@MatthewJBrown – MozFlickr: Roadside Pictures
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Then you got another one
Flickr: John Lloyd
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Maybe some really nice ones
Flickr: Nakhon100
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Flickr: John Lloyd
What if you still had this car??
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INTRODUCING GOOGLE NEWS!
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Some fun* facts about Google News
*Actual fun may vary considerably
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It’s been around forever
Only a FOUR YEAR beta!
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There’s no Matt Cutts
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Your two best points of contact
Stacie Chan and James Morehead
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It’s all algorithm*
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A VERY slow moving algorithm
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They report 76,000 publishers
Up from a reported 50,000 in 2013
Source: Google’s NYC publishers summit 7/30/15
Flickr: Chad Cooper
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Clicks to publisher = #1 metric
Source: Google’s NYC publishers summit 7/30/15
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They don’t want to be ‘in the way’
Source: Google’s NYC publishers summit 7/30/15
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You’re always in a test group
Source: Google’s NYC publishers summit 7/30/15
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Localization is next
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They get lots of personalization
complaintsSource: Google’s NYC publishers summit 7/30/15
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They fear the filter bubble
Source: Google’s NYC publishers summit 7/30/15
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WHY DO I CARE?
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They send 6+ billion clicks a month
Source: Google News Publisher’s Summit 7/30/15
6% of the 100 billion per monthSource:
http://searchengineland.com/google-1-trillion-searches-per-year-212940
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34% Growth since 2013
75% Growth since 2012
If you’re already in, optimization is worth the
effort.
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Getting in is also a great idea
Even with low effort/output
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It’s consistently a top SERP feature
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More visibility than many other SERP features
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News: The QDF Killer
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News: Panda Defense?
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News: Mobile (of course)
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GETTING IN
Flickr: Jeff Maysh
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Don’t assume you can’t get in!
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Even if you’re not a news site
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Plenty of room for y’all
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Heed the basics
They aren’t obvioushttps://support.google.com/news/publisher/answer/40787?hl=en#general
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Frequency!
Multiple times weekly (at LEAST)
Flickr: Freaktography
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Authors + Bylines
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Contact Info
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Article Templates
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Segregate other content
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Eliminate short form
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When someone asks you if you’re a blog….
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OPTIMIZING
Flickr: Dave Schumaker
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Fair warning:
It me
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Benchmark with VED
https://deedpolloffice.com/blog/articles/decoding-ved-parameter
https://moz.com/blog/inside-googles-ved-parameter
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Headlines
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* Credit Wil Reynolds
Don’t HIT ENTER!!
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New Google Trends
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Images rule Google News
Bigger. Tagged. Same domain. Good aspect ratio. Not-clickable. Go for BIG hero images.
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News sitemaps
48 hrs of content only. Use this to alleviate crawl nonsense.
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Pay attention to dates
Make sure news sitemap matches!
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META News Keywords
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Keep close tabs on markup
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Video (meh)
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Editor’s Picks:Gawker’s study here:
http://gawkerdata.kinja.com/google-news-editors-picks-as-seo-our-initial-results-1681002004
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Mobile app URLs
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Standout tag
More info @ http://www.adamsherk.com/seo/success-with-google-news-standout-tag/
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Yoast Google News SEO plugin
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Publisher Center
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Publisher Center
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RELEVANT Search Console Errors
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Don’t panic: wonky errors
These happen from time to time. Check Publisher Center for the real deal.
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When you need help…
Protip: Be logged into the correct Google account when you do this!
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IN CONCLUSION:(WHERE I RANT)
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THANK YOU!Email: [email protected] Twitter: @MatthewJBrown