THE MILLE - Amazon Web Servicesspecle-files.s3.amazonaws.com/Outdoor Plus/Digital...50% MALE/FEMALE...

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Transcript of THE MILLE - Amazon Web Servicesspecle-files.s3.amazonaws.com/Outdoor Plus/Digital...50% MALE/FEMALE...

S L O T D U R AT I O N3 0 S E C O N D S

L O O P L E N G T H9 0 S E C O N D S

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F I L E F O R M ATJ P E G

P R O D U C T I O NS TAT I C , L AY E R E D A N D

DY N A M I C D I G I TA L

I L L U M I N AT I O ND I G I TA L

S P E C I F I C AT I O N

1 8 %TO P Q U I N T I L E

I N C O M E( I N D E X 1 3 9 )

1 1 %E M E R G I N G

I N F L U E N C E R S( I N D E X 2 0 7 )

1 4 %A S P I R I N G

U R B A N I T I E S( I N D E X 2 2 0 )

8 %S Y M B O L S O F

S U C C E S S( I N D E X 1 1 4 )

1 1 %M O D E R NFA M I L I E S

( I N D E X 1 0 7 )

5 0 %M A L E / F E M A L E

2 6 %A B ( I N D E X 1 2 5 )

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D E M O G R A P H I C S

F O RT N I G H T LY I M PAC T S 1 , 2 6 0 , 0 0 0

T H E M I L L EM 4 I N B O U N D

Barnes

East Sheen

Mortlake

North Sheen

Richmond

Lonsdale Rd

Goldhawk Rd

Staveley Rd

King St

Glenthorne Rd

Acton Lane

Southfield Rd

Grove Park Rd

Staveley Rd

Hartington Rd

Burlington Lane

Sutto

n Cou

rt Rd

Gold

hawk

Rd

Bath Rd

The Avenue

South Parade

Hammersmith

Chiswick

A406

A4

M4

Gunnersbury Ave

Ealing Rd

Windill Rd

Junctionl Rd

Lionel Rd N

Popes Ln

Great West Rd

Great West R

d

Chiswick

High Rd

Chiswick High Rd

Kew Rd

Kew Bridge Rd

Wellesley Rd

Gunnersbury

BrentfordKew

Combining unrivalled impact with the flexibility and immediacy of digital

advertising, Outdoor Plus’ The Mille offers brands the ultimate opportunity to

reach a high income business and commuter audience entering London.

Located on London’s M4 elevated section, this screen provides a solus digital

opportunity to brands and is the first advertising location of its kind to be seen

by incoming London traffic. With a fortnightly vehicular audience figure of

1,260,000 million, The Mille delivers both on quantity and quality; with state-

of-the-art technology and superb resolution aligned to an audience catchment

drawn from the affluent West London suburbs, the global high-tech industry of

the M4 corridor and key business travellers from Heathrow airport.

C O L O U R M O D E

RGB ( true black = RO,GO,BO) - CMYK not accepted.

It is preferable to use bold and contrasting colours

with full shades as they look better on LED displays.

Large and legible fonts – minimum pixel height for

text 5 pixels No gradients

F I L E N A M E

Please label file with campaign name and panel

name: THEMILLE.file format

D E L I V E RY O F A RT W O R K

Email Digitalcreative@outdoorplus.co.uk (at least

four working days prior to in-charge)

C O N TAC T

For all enquires please contact:

marketing@outdoorplus.co.uk