The LinkedIn Marketing Value a Supply Chain Tech Company Gained From Get LinkedIn Help

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Transcript of The LinkedIn Marketing Value a Supply Chain Tech Company Gained From Get LinkedIn Help

Linkedin.com/in/kristinajaramillo

Program Value Presentation

1Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Supply Chain Technology Company

Linkedin.com/in/kristinajaramillo 2Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 1 Gained: Network Expansion

Growth in Targeted & Relevant Connections & Companies

Like…

Linkedin.com/in/kristinajaramillo 3Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 1 Gained: Network Expansion

Company Ocean Freight Shipment Size

Less than 200 shipments - 38% 200 - 500 shipments - 18%

500 to 1500 shipments - 17% 1500+ - 17%

Partners and No Panjiva Info

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Value 1 Gained: Network Expansion

Deep and Wide

Director – LA

Supply

Chain

VP

Logistics

Director of

Operations

474

Shipments

Linkedin.com/in/kristinajaramillo 5Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 1 Gained: Network Expansion

(Deep and Wide)

2 Logistics

Managers Director –

Supply Chain

Analytics

Operations

ManagerInbound

Logistics

Manager

500+ shipments

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Value 1 Gained: Network Expansion Level of New Connections

VP - 17%

Director 35%

Manager - 25%

CEO/CFO/COO -15%

Operator Level andPotential Partners - 7% 7

Linkedin.com/in/kristinajaramillo 7Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 2 Gained: Thought Leadership Positioning

By Issues

Driving costs out of

the chainFocused on scaling

the supply chain

SKU Visibility

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Value 2 Gained: Thought Leadership PositioningLikers Include:

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Value 2 Gained: Thought Leadership Positioning

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Value 2 Gained: Thought Leadership PositioningBecause of this

content we’re

engaging with:

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Value 2 Gained: Thought Leadership PositioningBecause of this

content we’re

engaging with:

Linkedin.com/in/kristinajaramillo 12Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 2 Gained: Thought Leadership PositioningThe Global Distribution

& Logistics Finance

Manager Shared This

With:

GE Healthcare CFO

Global Supply Chain

GE Healthcare Global

Supply Chain

Strategy Manager

GE Healthcare

Distribution Finance

Manager

GE Healthcare Global

Logistics Finance

Manager

Distribution

Operations Manager

Linkedin.com/in/kristinajaramillo 13Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 2 Gained: Thought Leadership Positioning

Instead of Just Getting Views,

Likes and Comments the

Content and Positioning is:

Driving Next Step

ActionsIncreased Prospect

Compliance

Momentum

Supporting the

challenger sale

and driving

change.

Helping get meetings

with companies like

Torin Jack. Instead

of educating during a

meeting, sales had a

higher level

discussion.

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Value 2 Gained: Thought Leadership Positioning

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Value 3 Gained: Community Building

After figuring out the right “big idea” theme – 50%

conversion and 50% group growth within 1 ½ weeks

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Value 4 Gained: Community Building

Companies Inside the Schneider Group

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Value 4 Gained: Community Building

Company Shipment Size

<200 - 10% 200 - 500 - 20%

500 - 1500 - 15% 1500+ - 15%

Influencers / Potential Partners

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Value 4 Gained: Relationship Building

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Value 5 Gained: Relationship Building

Largest industrial jacks manufacturer

Used content and LinkedIn to connect with the

C-Suite to move conversations forward when

other efforts stalled. A sales meeting was

requested before our client’s Head of Accounts

even asked for one.

Sales team didn’t have to do a strong push for

the need for technology to manage the import

process. They already saw the need from the

provided content. Torin just needed to see how

the technology would work for them.

Can Become a $1M

Sales Opportunity

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Value 5 Gained: Relationship Building

The Global Distribution & Logistics Finance Manager:

• Liked our client’s article on how retailers need to adopt a

digital model as Amazon is now controlling their own

ocean freight.

• Shared our client’s “Amazon” article with the Global

Supply Chain CFO, Global Supply Chain Strategy

Manager, Distribution Finance Manager, Global Logistics

Finance Manager and the Distribution Operations

Manager

• Connected with Ian to learn more about the digital model.

• Joined the End-to-End Digital Inbound Logistics Group

• Mentioned that they are actively seeking TMS solutions

• Expressed interest in talking with Ian and learning more

about what they should be doing with their TMS

These signals add up to 1 hot sales

qualified opportunity

Can Become a

$500K+ Sales

Opportunity

Linkedin.com/in/kristinajaramillo 21Kristina@GetLinkedInHelp.com @GetLinkedInHelp

Value 5 Gained: Revenue Opportunities

Utilizing the training we have provided to the sales organization, sales made

the connection on LinkedIn and gained immediate interest from the prospect.

Marketing then pre-loaded the sales conversation by sharing relevant content

and encouraging the prospect to join the “End-to-End Digital Inbound

Logistics” group so he’s coming to the call educated!

Sales was able to gain commitment with just 1 meeting and the

revenue opportunity can be $35K to $100K+