The journey to 100,000,000 downloads

The slow computer Personal computer

-75%

-87%

-50%

Range: 100,000,000 - 500,000,000 Range: 50,000,000 - 100,000,000

2012

14 Apps in total

0

20

40

60

80

100

120

140

160

180

4.8 4.7 4.6 4.5 4.4 4.3 4.2 4.1 4 3.9 3.8 3.7 3.6 3.5 3.4 3.3 3.2 3.1

2014Number of Apps per rating group having 10m-100m installs

137 Apps in total (x10 since 2012)

Download Range #Apps

50m-100m 64

100m-500m 63

500m-1b 8

>1b 2

2011

x2 Downloads x3 Purchases

2012

December 2012

50,000,000 downloads

Antivirus

10,000,000 downloads in 12 months

Antivirus

AVG Confidential19

Mobile/Tablet

PC

Mac

Protection Performance Privacy

Mobile/Tablet

PC

Mac

Services Today

5 takeaways

1. Big changes show signals in the markets

2. Use a common term when you name your app & maintain high rating by your users

3. Measure everything about your users and App usage, use data-driven UI/UX design

4. Make a compelling product portfolio, don’t just invest in one App

5. Control the traffic to your App, cross offer from the portfolio

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